Posted:
This is a deal that can soon result in a Tom Cruise or a Sean
Connery starring along with an Amitabh Bachchan or a Shah Rukh Khan.
The Anil Dhirubhai Ambani Group-owned Adlabs Films has sealed a
multi-million dollar co-production film financing contract with
Ashok Amritraj's Hyde Park Entertainment, marking Adlabs' entry into
mainstream Hollywood. What is more, this move that is expected to
bring vibrancy into the Indian film industry will be the first-of-
its-kind alliance between a major Indian entertainment company and a
Hollywood major.
The investment in films being produced by Hyde Park underlines
Adlabs' intent to partner with global entertainment companies to
fuel future growth. The company had tied up with Hyperion Pictures
last year to co-produce Marigold starring Salman Khan and another
film Ali Later, that is scheduled to be released this October. "We
decided to get into the joint venture with Hyde Park Entertainment
as it will help us get a foothold into producing Hollywood films. In
fact, we have already started evaluating projects and scripts to
finalize our first project which will be announced shortly,"
Managing Director of Adlabs Films Manmohan Shetty told The Indian
Express on Saturday. The multiple-film contract, which will be in
force initially for three years, will also help the company
consolidate its leadership position in Bollywood. "Since Adlabs is
an involved co-producer, the two companies will be evaluating both
Hollywood and Bollywood projects together. Once we have shortlisted
the scripts, we will look at choosing the most appropriate cast from
Indian or Hollywood actors," Shetty said. As Adlabs is an
entertainment conglomerate that produces, processes, distributes and
exhibits films, the tie-up will also be leveraged to promote growth
in its entire value-chain. The company also plans to produce more
Bollywood films in English to cater to this growing segment of
viewership in India. Having recently ventured into international
sales and distribution of Bollywood films, Adlabs is slated to
distribute 18 to 24 films this year, making it the largest exporter
of Bollywood products.
About the potential he sees in the international market, Shetty
said, "We have already recovered all our money on the first day of
screening Krrish in the international markets. Given the response we
are generating abroad, we plan to expand our distribution and
exhibition network to UAE and Australia."
Connery starring along with an Amitabh Bachchan or a Shah Rukh Khan.
The Anil Dhirubhai Ambani Group-owned Adlabs Films has sealed a
multi-million dollar co-production film financing contract with
Ashok Amritraj's Hyde Park Entertainment, marking Adlabs' entry into
mainstream Hollywood. What is more, this move that is expected to
bring vibrancy into the Indian film industry will be the first-of-
its-kind alliance between a major Indian entertainment company and a
Hollywood major.
The investment in films being produced by Hyde Park underlines
Adlabs' intent to partner with global entertainment companies to
fuel future growth. The company had tied up with Hyperion Pictures
last year to co-produce Marigold starring Salman Khan and another
film Ali Later, that is scheduled to be released this October. "We
decided to get into the joint venture with Hyde Park Entertainment
as it will help us get a foothold into producing Hollywood films. In
fact, we have already started evaluating projects and scripts to
finalize our first project which will be announced shortly,"
Managing Director of Adlabs Films Manmohan Shetty told The Indian
Express on Saturday. The multiple-film contract, which will be in
force initially for three years, will also help the company
consolidate its leadership position in Bollywood. "Since Adlabs is
an involved co-producer, the two companies will be evaluating both
Hollywood and Bollywood projects together. Once we have shortlisted
the scripts, we will look at choosing the most appropriate cast from
Indian or Hollywood actors," Shetty said. As Adlabs is an
entertainment conglomerate that produces, processes, distributes and
exhibits films, the tie-up will also be leveraged to promote growth
in its entire value-chain. The company also plans to produce more
Bollywood films in English to cater to this growing segment of
viewership in India. Having recently ventured into international
sales and distribution of Bollywood films, Adlabs is slated to
distribute 18 to 24 films this year, making it the largest exporter
of Bollywood products.
About the potential he sees in the international market, Shetty
said, "We have already recovered all our money on the first day of
screening Krrish in the international markets. Given the response we
are generating abroad, we plan to expand our distribution and
exhibition network to UAE and Australia."
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