Punar Vivah postponed

Shashi and Sumeet Mittal's first production for Zee Punar Vivah was planned for February 6 telecast. Till the end of last week, there was no change in the launch date. But now the show has been rescheduled for February 20 launch. The reason for two-week delay is that the current 10.30 pm show Bhangowali needs another two weeks to wind up on a logical note. But the more important reason is Punar Vivah hasn't got enough promotional space so far. Zee is planning to promote the new daily in a big way on multiple platforms before it goes on air. "The 10.30 pm slot is very competitive with shows like Pratigya and Bade Ache Lagte Hain doing very well. Zee is hoping that Punar Vivah has potential to stand competition.Hence it needs adequate pre-launch promotion," says a source in the channel.