The Ikkis plan from Dinesh Vijan: 21 previews in 21 cities on 21 December

The excitement around Ikkis has been climbing ever since the trailer arrived. The early reactions show that viewers are ready for a film that blends sharp moments with a steady emotional pull. The new update from Dinesh Vijan at a recent event has only pushed the curiosity further. He stepped on stage and dropped a string of surprises that caught the audience off guard in the best possible way.

He opened by talking about the countdown. With the release inching closer, he shared that the team is aiming to lock the final copy well before schedule. It was a small peek into the internal timeline but it instantly sparked chatter because filmmakers rarely offer such upfront details.

A nationwide plan that raised eyebrows

The real twist came when Vijan revealed the viewing strategy for Ikkis. Instead of the regular last minute promotions, he plans to take the film directly to viewers before anyone talks about it. He explained that wherever the team travels, they will show the film first and speak about it only afterward. It is a simple idea yet it feels refreshing because it puts the movie ahead of the marketing noise.

Then came the biggest reveal of the evening. Four days before the theatrical release, Ikkis will be screened not just for the team but in several cities at the same time. A full scale preview for viewers across different regions is quite rare. Vijan believes that letting people watch together and form their own opinions builds more honest buzz than declarations from the makers.

A preview move that breaks the usual routine

The cast adds weight to this unusual plan. With Agastya Nanda stepping into a new phase of his career, Simar Bhatia bringing fresh energy and Jaideep Ahlawat known for intensity, the lineup already has viewers curious. The presence of the late Dharmendra ji adds emotional value and makes the release moment even more special for fans.

Ikkis, directed by Sriram Raghavan, arrives in cinemas on December 25. With this preview strategy and the growing word of mouth, the film is entering the Christmas week with a sense of momentum that feels lively and unpredictable.