JumpTV to offer SET Asia shows

(9 June 2006 5:00 pm)

MUMBAI: JumpTV has entered into an exclusive agreement to begin offering Sony Entertainment Television Asia (SET Asia) in North America via the Internet.

The global internet-television network JumpTV streams live, high-quality international television signals via its website from stations in more than 60 countries. The subscribers can access their favorite channels from any Internet- enabled device including home computers, laptops, internet-enabled televisions, mobile phones and video game consoles, informs an official release.

Through JumpTV, SET Asia is now available for US$14.95 a month for a high- speed connection, with an upgrade option for an ultra bandwidth version, which runs at 1 Mbps and produces one of the highest resolution streams available on the internet.

SET Asia features some shows as: the love story Kaisa Ye Pyar Hai and Ek Ladki Anjaani Si, the Hindi adaptation of Juana La Virgen.

Additionally, the channel is bringing in a whole host of new programs including Aisa Des Hai Mera, Thodi Kushi Thode Gham and Rishton Ki Dorr, states an official release.

"Sony Entertainment Television Asia has been exploring new technology platforms to deliver our content over the Internet. We knew that with millions of South Asians living abroad, there was a tremendous opportunity and untapped market of more tech savvy South Asians in the US and Canada," said SET Asia executive VP international business Rajan Singh.

"JumpTV will be the first Internet broadcast platform where SET Asia will be available after much success on cable and satellite platforms in North America."

"We are incredibly excited to announce the launch of Sony Entertainment Television Asia on JumpTV. South Asian communities are avid followers of dramas and serials. The quality of these shows will attract a huge audience who are not able to access the channel through a regular television medium. There is no better way to stay in tune to Indian entertainment, music and events than through television, and SET Asia is a lead broadcaster from the sub-continent," said JumpTV chairman and chief executive officer G. Scott Paterson.

"The addition of SET Asia to our channel lineup is an important step forward in bringing innovative, original television to one of the largest diaspora communities in the world."