vaidehi to take jaasi time slot

Sony launches 'Vaidehi-Ek aur agni pareeksha'

Televisionpoint.com Correspondent
Sony Entertainment Television, in a bid to regain its No. 2 position has launched yet another new show called 'Vaidehi-Ek aur agni pareeksha', which is the story of a 21-year-old young, spirited girl, Vaidehi, who comes from a middle class family. This young girl had small dreams, of a loving husband, supportive family and a small house to call her own.

This is the first of the 10.00 pm shows to replace Jassi Jaisi Koi Nahi, Vaidehi, starting June 5, is a story of a simple middle class girl with stars in her eyes and dreams in her heart. The channel claims that the story deals with a social cause, a problem which is not very common yet one which exists and perhaps has never been talked about in films or TV.

The story - A rich family wants Vaidehi, a middle-class girl, to marry their elder son. After the initial reluctance, the girl gets married but all is not hunky-dory and so be- gins her trial by fire. Today most women being financially independent do walk out of a bad marriage, in the sanctity of marriage, they say there is a point up to which you can take torture, but if somebody is going to throttle you, you will obvi- ously defend yourself.

N.P Singh, COO of SET India said "After Jassi Jaisi Koi Nahi, the 10.00 pm. slot on the channel will be a variety of interesting genres--drama, real life stories, thriller, detective- that make for wholesome entertainment. Vaidehi at 10 p.m. is a show that will find echo in millions of women across the country who spend their life in subjugation and despair. Adding strength and vitality to the story is the suspense, thrill and romance that makes for prime time viewing. Also, working with successful producer like Aroona Irani, we look forward to an involved audience with Vaidehi."

"I am glad that Sony Entertainment Television has liked the concept and I hope that Vaidehi will match up to Sony's expectations. Vaidehi is a story of a girl, her dreams and the reality-with a social message for the viewers. It is all about living life to the fullest and following your own dreams," said Aroona Irani, producer of the show, who has had very successful shows on television.

The show will compete directly from Star Plus' Kahani Ghar Ghar ki and Zee TV's Johny Aala Re!