Katrina Kaif photshoot for Titan Raga! new page*5

Titan today named Bollywood actress Katrina Kaif the company s brand ambassador for company s women s watch brand Raga . As a brand ambassador of Titan Raga, the actress will play a key role in shaping brand communication on television, print, outdoor and other media. Titan Raga stands for beauty, femininity and sensuous self expression. While embodying these core values, Katrina also symbolises the changing face of the successful, graceful and contemporary Indian woman, Titan vice-president Mr Ajoy Chawla said in a statement. Mr Chawla said driven by continuous launch of new designs and collections, Raga has witnessed a 27 per cet CAGR in the last 5 years and will be a Rs 400 crore brand this year. However, the potential in the women s segment is still huge as watch penetration even amongst SEC A/B women is still very low. A brand ambassador will help to make the watch a desirable accessory amongst women, he added. Talking about her association with the brand Kaif said, Titan needs no introduction, this vibrant and up-to-the-minute brand has been touching our daily lives in the most beautiful way possible. It gives me immense pleasure and satisfaction to be associated with the most popular and only women s watch brand in the country. Titan Industries Ltd is a joint venture between the Tata Group and theTamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1987 under the name Titan Watches Ltd. UNI RKM AS1648

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