Originally posted by: return_to_hades
I'm not too bothered by it. There is no harm in innuendo or mature content in programming aimed for youth and older people. Channels like MTV were created for more risque programming, there is always alternate programming. Although, I'd give Indians the right to lament as their choice in television is often limited with not much diverse programming.
But yes I will agree that prime time universal program should minimize the level of titillation. Condom ads, or mature ads should be limited to late night or on mature channels - not prime time.
Culture matters too. I'm not aware of Australian culture. However, a lot of European advertisements would make even us Americans squirm at their bold content. The critically acclaimed German film Goodbye Lenin has full frontal male nudity, something that even US censors would not pass for an R film. I used to the Hebrew culture was conservative at a point of time, but have found that Israeli films are also quite graphic in terms of sex and nudity.
There is no problem in the airing of ads with sexual innuendo etc, however I don't know, the ads aren't very tasteful? Neither are the programmes, such as Grind, and I guess that's what making me feel kinda miffed about the whole thing :)
Yeah that's true. We had to watch a couple of European films for my course at Uni, and Australia airs a few European films on SBS at night-time, and yeah, they are pretty explicit. But see, those movies are meant and targeted at the adult crowd. They aren't putting up billboards of nude guys on the streets, showing ads where the girls are begging to have sex with flavoured condoms?
See I think the thing that's frustrating me more is, that the Indian ads seem to be aiming more towards the male audience, and [to me] seem to be portraying the girls to be weaker.
Somehow, considering the crime rate in India, and the amount of harassment faced by the girls, I just feel there should be more programmes and ads where the girls are shown to be the stronger of the two?
I remember in Roadies, in one episode this season, this girl beat all the boys in a strength competition. I think her name was Anamika. Both Raghu and Rajeev were cheering her on, and telling the boys that the girls were in fact better, and I just felt that that was setting such an amazing example of the fact that girls aren't really weak and ready to bend at a guy's will.
Culture definitely plays a role though. When I was young, we came to Australia on a holiday (we were living in India at that time) and in the female change rooms there were women who were walking around naked. Mum quickly covered my eyes and dragged me to the far end of the change room. And sometimes at the Gym, in the change room, there are women who still don't care about who sees what or not. So yeah, it still shocks me, I guess. But I agree, culture has a big impact on how things are viewed.
But does that mean India is trying to change it's culture? Shame, because I loved the Indian culture :(
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