Meet the characters: IPKKND

An 18 year old small town girl from UP. Simple rooted in family and is driven by a clear moral compass. She stands for what she believes in, and never lets go of her inculcated values. She will not change herself to conform to people's shallow expectations. She is righteous, intelligent but slightly nave at the same time.

A 28 year old self made, ruthless, 'win at all costs' man. He believes everything can be bought in the world, including love. He has no consideration for relationships and can even manipulate people to achieve his ambitions.

Payal is Khushi's elder sister. She is thoughtful and mature, as opposed to the impulsive Khushi. Payal understands and supports Khushi in all matters. Her marriage breaks when Khushi takes a stand against the dowry demand. Yet she is rationalises the whole issue and stands by Khushi when the entire family denounces her.

Garima is Khushi and Payal's mother. She is somebody who considers self respect and family honour topmost. Fear of infamy haunts her, as she has gone through that ordeal when she was a young woman.

Shashi Gupta runs a sweet shop, Saatvik Mishtaan Bhandaar, in a interior lower middle class area of Lucknow. A man of modest and honest means, he has belived that "ties of the heart are stronger than ties of blood". He is married to Garima, who is his second wife. Payal is his real daughter from his first marriage, and Khushi was brought in as an orphan by Garima. Nevertheless, he has never treated Khushi any different from Paytal. Both his daughters are the apples of his eye.

Though everyone calls her Buaji, her real name is Indira Gupta. She is Shashi Gupta's elder sister. Bua is a widow, very conservative and traditional in her approach. She is strict and appears rude, though somewhere deep down, she means well. She had migrated Lucknow to Delhi with her husband. Their marriage was issueless. She runs a small-time business from her house.