TellyBuzz gives you an exclusive conversation with the Channel Heads of few Hindi GECs, wherein they talk of the year gone by and the year ahead..
Vivek Bahl, Executive Creative Director, Star India:Five Gains from the Year 2010 from the channel's perspective.
We have really broad based in our content and we brought in a variety of shows wherein at 7PM there is a complete family based and Saas Bahu drama, Saathiya, which is now doing extremely well. At 7:30 there is yet another show which is a family oriented show that is loved by all. The shows at 8 and 8:30 are shows of high drama and with Gulaal at 9PM, we brought a completely different show with a rural backdrop. Yeh Rishta Kya Kehlata Hain at 9:30 has made the mark and is doing very well which the viewers enjoy even today. Tere Liye portrays a complete love story. After 10:30 there are shows which have bold concept and strong protagonists. These were the fiction shows that hit the screens this year. With Master Chef, we have brought in a different concept of reality show that people never expected to be brought that too with Akshay Kumar, and regarding the dance and song reality shows also, there has been a variety. Even though the media has a second thought about this, Star Plus has the biggest variety shows in Television.
From the strategic point of view, this year had been great as we have been doing Maha Episodes for which we received good response and for the same reason we started keeping it on Sundays too. We have been staying consistent in giving the viewers afternoon shows without repeating a show many a times. We have extended the slot to 11:30 also for the shows that really bold and tough in the outlook.
-----------------------------------------------------------------------------------------------------------------------------------
@bold They pulled out Bidaaii to give room to Gulaal, and to have viewers see about water finding and rural back ground at prime time ..
I totally feel it was a wrong move, no wonder 9 pm slot has gotten hit for Star !!
if they wanted to focus on 7:30 slots also for dramas they could have pushed Gulaal at 7:30 and left 9 pm slot of Bidaaii and given them an extension of about 6 months.
More over now Agle janam Muhey Bitiyaa hi Kijioo as 3 months extension , With Rajan Rajput walking into Swayamvar season 3 .
How unfair they have been with a show like Bidaaii and especially viewers did'nt get to see a complete story of Anmol and Ragini !! đđź
And the biggest thing is to pull out its number one TRP show !!đ˛
I am sure they will never make such an unfair decision with any of its show what they did to Bidaaii especially post leap gave such intense flavors and good actors giving significant contribution !!!