Reward CV with Trps Promote Geet *UPDATEDPg26*

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AnjanaYYZ

@AnjanaYYZ

Stunner

+ 6

Posted: 14 years ago

R u a Geetian? A Maaneetian?

R u a Geetian? Time u proved it! CVs r finally on track - let's give them TRPs back!

WHAT HAS HAPPENED?

The TRPs of Geet HSP are down. For weeks they were hovering in 0.7-0.8 category but last to last week (week ending on November 5) the ratings went down to 0.6 Last week (The week ending on November 12) TRPs increased by only a point to 0.7. There are multiple reasons for the lowered TRPs ' religious festivals, stiff competition from reality shows in the same time slot, and new shows of a similar genre being launched by other channels. It remains No.1 on Star One, but is sharing the spot now with Pyar ki ek Kahani.

WHAT TO DO ABOUT IT?

Promotion! Promotion! & Promotion! of Geet HSP!

Geetians, make this your mantra until the TRPs are back on track!

REMEMBER: New promo makes (http://www.youtube.com/watch?v=KxtF6d6UJ-s) it clear Maan-Geet will soon reunite, which means high voltage romance and drama. It's therefore the PERFECT TIME TO PROMOTE GEET HSP!!!

Real World Promotion:

Part of the problem here is lower reach of Star One because of which majority of TRP population (those who don't frequent online forums) don't even know about Geet. This needs to be rectified through promotions on our part.

1. Contribute to TRPS

IF U R in INDIA, make sure that your TV is tuned into Star one at least 5 minutes before 9.30 because TRP machine notes down the trp of a show exactly when it starts..so if Geet starts at 9.29pm,it will b recorded exactly that time only...if u tune in even 1 min late and then u will not have contributed to trps

If u r having two TV sets at your home, make sure u tune in both the TV sets 5 mins before the Geet show starts so that the trp gets registered from both your TV sets exactly when the show starts ..after 2 mins of the show has passed if u want u can switch off one TV set because trps at the start has already been registered...but make sure u r watching the show full in your other TV set without changing the channel because if the second TRP technique (see next post for details) is followed then not just the start point but the whole of 30mins will b recorded ...
People living in India watch the show at 9.30PM on your TV set instead of repeats because a channel always gives top priority to its prime time trps rather than repeat trps...Repeat trps r also taken into count to decide the overall ranking of a channel, but priority wise prime time is given more importance and so motto should b to watch the show at 9.30 only if u want Geet's trp to rise...even if u hv r not able to watch it, just keep the TV open on star one 5 minutes before 9.30...later watch the repeat ...

2. Word of Mouth Advertising:

Try to do word of mouth publicity for this show among your friends, neighbours and relatives and convince them to watch this show at 9.30pm because its not a typical Star one show. Talk about the Maaneet romance and how magical it is to every woman you know. Fish out Kurbaan Hua or Hum Tum or Pee Loon or any of your favorite scenes and MAKE THEM WATCH IT!!!! (that's how I convinced my friends to watch Geet ) Talk about what a strong heroine Geet is and how she has stood up to every challenge thrown at her (eg her awesome confrontation with NT) Dissect MSK there are a million or so things about him which can be used for Geet promotion

3. Promotion through Channel n other Media Resources

Email and call up Star One as much as you can everyday demanding they start airing repeats again at 11:30 and Promote Geet HSP with new & more frequent promos. Geet TRPs always increased in the weeks when Star One frequently aired promos such as Hum Tum and the Outhouse sequences. During these two sequences TRPs climbed to 1.5 bcoz of the new and frequent promos aired during the week.We should also insist upon Geet promotion through coverage in SBS/SBB once every two weeks, newspapers & magazines (both online and offline).

Encourage Star One to upload the episodes immediately onto StarPlayer and market promptly to their online viewers, so they don't loose customers to unofficial uploaders.

Star One's numbers: +91 2226304811 +91 02226812000 and the contact number for Star Network is: +912267227777

Some necessary email addresses are:

response@startv.com,

contactus@indya.com,

feedback@indya.com,

response@startv.com,

nitin.shukla@startv.com,

rohini.singh@startv.com,

(Optimum time to send emails is first thing on Monday morning, so that yours is the first email ppl see. Here everyone is going to be emailing and all of you should email everyday bcoz volume is more important than quality in this instance).

Contact SBS/SBB yourself and request GEET HSP coverage (http://www.facebook.com/saasbahuaursaazish) Their email is sbs@starnews.co.in (Vibha Kaul -reporter vibha@starnews.co.in ). SBS <space> your message to 5782728

Media Content and Communications Services (I) Pvt. Ltd.
Mumbai
STAR News Centre,
Off Dr. E. Moses Road,
Mahalaxmi,
Mumbai - 400 011.
Tel: +91 22 66630000
Fax: +91 22 66631029

Also contact Aaj Tak (tv@aajtak.com); TellyBuzz (tellybuzz@india-forums.com); TellyChakkar (http://www.facebook.com/profile.php?id=693328987); E24 (http://www.facebook.com/pages/E24-Bollywood-News-Channel/24583673167)

Send them all the same msg - urge them to report on GEET HSP.

And when these Media report on Geet then upload it to ur favorite social networking sites (i.e. FB, Orkut, MySpace, Twitter etc.)

Virtual World:

Star One gives a lot of importance to show and actor rankings on websites like India-Forums:

1. Visit the IF profiles of both Gurmeet Chaudhary and Drashti Dhami as often as possible.

2. Comment on both the profiles twice in 24 hours (the maximum allowed).

3. Comment as much as possible in the articles either or both have been tagged in.

4. Encourage everyone you know to officially become their fans on IF.

5. Those members who are officially fans of Gurmeet on his IF profile, please join Drashti's page as well. Same goes for members of Drashti fan club who havent yet joined Gurmeet's. For the betterment of Geet as well as Gurmeet & Drashti's success, their positions on top of the lists need to be maintained

6. Hit the chaska meter on Geet forum EVERYDAY

7. Try to be as active on the forum as possible

Geet needs to be promoted to the T within IF so:

1. Maaneet Scenes: Maaneet scenes are available on Youtube Utilize them to the maximum again make your non-Geetian IF fans friends watch them PM scenes to them and tell em how excited ur about the current track.

2. AV/Siggy makers ' get to work NOW.

Choose your favorite maaneet moments/pictures or really drool worthy pics of Maaneet. Captions are up to u and could be romantic, heartwarming funny etc. Even funny/evil siggies of Devtara could be used. On each one state the shows name (Geet HSP), channel (Star One) and timings (Mon-Sat 9:30 IST).

Every Geet fan should use at least one of these siggies even those who ve their own banner option switched off (I started watching Geet because the siggies made me curious 'So make the sigges as attractive as possible)

3. VM makers: Make as many feel good VMs that u can. Utilize popular theme songs from other shows, funny songs, romantic songs' even hip English songs ' its up to you '

4. FF/OS writers: Got plenty of work for you

Some FF writers include characters from other shows and this makes people curious about the other show' so if some of you happen to write non-Geet related FFs than try and include Maaneet in an update/OS. Also go to other shows' FFs and ask to be PMed about the FF after a few days and send a friend request. Once you are their friend, in a few days just make them part of your mass PMs. Some may erase but if they are bored they will read and get curious about what show actually inspired this writing.
FF readers try getting others to read your favorite Maaneet ones.

5. U- TUBE UPLOADERS - IF u do VM of other shows or upload other shows then insert a short pic ya clip of Maaneet at the beginning or middle as promotion juss like real world channel.

Other Virtual Promotion

1. Those of you who are not on facebook, make an account ASAP and join the Geet HSP official page on FB and encourage ( or badger/pester till they agree ) your friends/relatives and pretty much everyone you know to do the same

2. Try and generate curiosity about Geet by posting vms/siggies of Geet or links of say Kurbaan Hua in groups/pages of which you are a part.

3. In your MSN messenger, Facebook, G-Talk, Orkut, Twitter and other such places with status fields ' mention Geet HSP and encourage ppl to tune in to Star 1 at 9:30

4. If u have blogs or personal pages on MySpace for instance then put a little (or big) endorsement for Geet HSP along with the timing.

5. Join the fan pages of BOTH GC & DD, Geet on IF and other forums like Indya.com

Come On Geetians we can do it. Please Share your suggestions on this thread and I will incorporate your TRP raising ideas as well.

Edited by AnjanaToronto - 14 years ago

281

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Frequent Posters

Arwen11

@Arwen11

Sparkler

+ 4

Posted: 14 years ago

I'm sure many of you have questions like what are TRPs and how are they calculated 😊. So here is a brief description of the process:

Credit to Jyo (jyothi06)

What are TRPS...and how do they work

Television Rating Points - TRP is the criterion that indicates the popularity of a channel or programme and this data is very useful for the advertisers. Based on these points for a particular show ,they decide whether to sponsor the show or not.. If a show gets high TRPs, it gets huge number of sponsors and in return channel gets huge revenues from that show but if a show gets low trps,its sponsors reduce and so channel stops getting good revenues from that show. This is the reason why shows are pulled off air for low trps.

Presently, INTAM (Indian Television Audience Measurement) is the only electronic rating agency functioning in India. INTAM uses two methodologies for calculating TRP.

First is frequency monitoring, in which 'people meters' are installed in 8000 sample homes around 4 major cities in India and these electronic gadgets continuously record data about the channel watched by the family members. 'People meter' is a costly equipment, which is imported from abroad. It reads the frequencies of channels, which are later, decoded into the name of the channels and the agency prepares a national data on the basis of its sample homes readings. But there is a drawback in the technique, as cable operators frequently change the frequencies of the different channels before sending signals to the homes. It may be very misleading to read a channel according to a particular frequency even if the down linking frequency is same all over India. And so the channels like star one with small net reach suffers the most in this case.

Second technique called picture matching technique is more reliable and relatively new to India. In picture matching technique people meter continuously records a small portion of the picture that is being watched on that particular television set. Along with this, agency also records all the channels' data in the form of small picture portion. Data collected from the sample homes is later on matched with the main data bank to interpret the channel name. And this way national rating is produced. In this case also only 8000 homes around 4 major cities in India are taken into consideration, but this technique is rarely used.

Which TRPS are exactly followed by the Channel..

Every Wednesday Official TRP list of all shows and channels for their last week performance is released by TAM(Television Audience Measurement group) and are send to the respective channels.The same list is then send to the official website of TAM which is www.indiantelevision.com website where they do their own calculation based on that given list using certain formulas and then decide the ranking of all the shows and put the top 100 shows on their website every thursday or friday. In this website TRPs might differ from the original list which is submitted to the channel because of some calculation errors...like for eg: If Geet gets a trp of 1.1 on tuesday which is the highest for that week..then on Indiantelevision website it will show 0.8..so we will hv to assume that 1.1=0.8...as long as a show can keep its trp around 0.9 to 1.0 it comes in top 100 shows...if it goes below 0.8 then its out of top 100...Channel keeps a check on this website to see the channel's overall ranking that they achieve every week...Other all websites providing trps r not valid as per the channel's interest..

Edited by Arwen... - 14 years ago

101

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Do not Tell

@bDgT

Inactive

+ 3

Posted: 14 years ago

Petition TAM

We the undersigned request and propose to Television Audience Measurement [TAM] to take into consideration other new media outlets, broadband connections and internet ratings into consideration while calculating the Viewership ratings of a particular show.

We request TAM/INTAM to keep track of official viewership figures on official ONLINE channels such as Star Player and unofficial channels like Youtube, DailyMotion, Desiforums TV, India Forums, Apni Communities, and all other relevant places.

We also request TAM/INTAM to take into consideration such things as Social Engineering success into consideration.

We request TAM to consider not only prime time viewership but also Repeat, Retelcast timings ratings into consideration.

We also request TAM to take into consideration Direct To Home i.e, DTH connections.

Since Broadband is a big success and even downloads onto iPod and such have hit the market big time, we request TAM to include these things in their algorithm.

It is our earnest request that TAM should consider extending the people meters in more homes other than the 7000-8000 they are monitoring as even a Country like United States with lesser number of populace and Television ratio is monitoring about 25000 homes at this juncture and for a country like India 7000-8000 homes is actually akin to peanuts.

We request TAM to also factor in the fact that some channels like Star One are not available on all Cable networks and are not offered by all Cable Operators. So should the algorithm also not factor in this reach vs. availability in terms of comparing the channels?

We also request TAM to consider other rural and other B towns and cities apart from Metros while calculating TRPs.

We also request TAM to have an ombudsman as we fear that even these 7000-8000 homes can be tampered with and figures can be manipulated or fudged by vested interests. So who is monitoring their credibility? Where are the Checks-and-Measures? What are the Counterbalances? How accountable or above board are those 7000-8000 homes? Can they not be swung by some Channel, Production House?

We request TAM to address all our concerns at the earliest.

Thanking you
Television Viewers of India

----------------------------------------------------------------------------------------------

@ALL: Please send in your Suggestions in the following Online Form:
http://www.tamindia.com/tamindia/Feed_back.htm

Please send in by postal mail or email to the following addresses:

Corporate Office:
Mr. Siddhartha Mukherjee
Sr.Vice President - Communications
Business Head -Eikona PR Measurement
9th Floor, Hincon House (Tower B),
247 Park, LBS Marg, Vikhroli (West),
Mumbai - 400 083, Maharashtra, INDIA.
Tel: +91 22 66531200
Mobile: +919820082516
E-mail : siddhartha@tamindia.com

New Delhi:
TAM Media Research Pvt Ltd.
2 nd- Floor, Phelps Building,
9-A, Connaught Place,
New Delhi ' 110 001. INDIA.
Tel.: +91 11 46021500 -02
Fax: +91 11 46021504

Chennai:
TAM Media Research Pvt Ltd.
C/O The Nielsen Company,
Sterling Tower 5th Floor,
327 Anna Salai,
Teynampet,
Chennai – 600 006.
Telephone - 91 044 66425742 / 746.

Vadodara:
TAM Media Research Pvt. Ltd.
TAM House, Tower A,
Near Chhani Jakat Naka,
Chhani Nava Yard road,
Vadodara ' 390 024, Gujarat
Tel : +91 0265-2761930/31/32

Bangalore:
TAM Media Research Pvt. Ltd.
C/o AC Nielsen ORG Marg Pvt. Ltd.
2nd floor, B Block,
Shri Ramadeevena.
No 21, Ulsoor Road,
Bangalore 560 042
Tel: (+91 80) 25329000/01/02/03

Kolkata:
TAM Media Research Pvt Ltd
C/O AC NIELSEN ORG MARG Pvt Ltd
Jindal Towers,4th Floor,B Block,
21/1A/3, Darga Road.
Tel: +91 33 22834262/63/64/65/66
( Extn): 232
Kolkata-700017

Fill in this Online Letter to the Editor of IndianTelevision.com where the Ratings are posted to help petition TAM for sweeping changes to be brought into consideration while calculating Rating Points:

http://www.indiantelevision.com/interactive/bbs/feedback/editor.php

Edited by bDgT - 14 years ago

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vivacious_gurl

@vivacious_gurl

Sparkler

+ 5

Posted: 14 years ago

@anj - thank you for the post

@arwen - Thanks for posting about TRPs....

@all - I reach home post 9.30 pm lot of times.... but i always make sure i call at home at 9.25 and insist n plead that star one be put on..... i make sure if at all TRPs r getting registered on my TV, I contribute to the TRPs... :)

If TRPs are calculated using the method 2, then i can contribute when i am not at home..but if i am not at hime n TRP method 1 is used, then i contribute to it....

so please switch on to star one at 9.27 and u can shift back to the other channels at 9.33.... however as now there is no 11.30pm repeat, watching geet at 9.30 makes the most sense.... try to convince ppl at ur home to watch the series by showing them few of best maneet episodes....

Edited by deniac - 14 years ago

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AnjanaYYZ

@AnjanaYYZ

Stunner

+ 6

Posted: 14 years ago

😃Here are some awesome siggies from one of our own (Marsha) to get the campaign started - Yippie!

http://i54.tinypic.com/2aakmpt.jpg

http://i54.tinypic.com/2z52l8x.jpg

http://i54.tinypic.com/riyzwl.jpg

http://i55.tinypic.com/3492crc.jpg

http://i53.tinypic.com/2ez08x2.jpg

From Afeera:

http://i52.tinypic.com/11vpduh.png

*******************************************

😃Updated😃

Ash (Cute_Ash) VM - page 18 (Another one is coming up 😊)

http://www.youtube.com/watch?v=KTVVaWjZTjg

Ayesha - page 18 & 19

http://img203.imageshack.us/img203/2572/promoa.jpg
http://img718.imageshack.us/img718/8633/promo1b.jpg

Manal - page 18

http://i53.tinypic.com/4vfzlu.jpg
http://i56.tinypic.com/200fdaw.jpg
http://i55.tinypic.com/6fmg74.jpg
http://i52.tinypic.com/316xbsz.jpg
http://i56.tinypic.com/28unsxh.jpg
http://i56.tinypic.com/rkc2rs.jpg
http://i53.tinypic.com/2vlpugj.jpg

All siggies together:

http://i53.tinypic.com/2hs5k7r.jpg

oO-Kaju-Oo - page 20

http://img100.imageshack.us/img100/404/63792156.png
http://img833.imageshack.us/img833/1456/44385922.png

different colors
http://img28.imageshack.us/img28/8850/78492806.png
http://img98.imageshack.us/img98/661/13605931.png
http://img207.imageshack.us/img207/9468/52460304.png

ak (crazilycrazy)
http://i52.tinypic.com/34e6ma8.jpg

http://i56.tinypic.com/zwhxyc.gif

Gargi

http://i56.tinypic.com/33fgahz.jpg

http://i54.tinypic.com/25spq9u.jpg

***************************************

Updated Again

another VM by Ash

http://www.youtube.com/watch?v=OAogfou2Ogw

Swati (swatichowdhury)
http://i52.tinypic.com/30jl551.jpg

Marsha
http://i53.tinypic.com/2573gch.gif
http://i56.tinypic.com/o8wkmo.gif
http://i51.tinypic.com/qog3t3.jpg
http://i53.tinypic.com/20h534z.jpg

Res (mi7chimes)
http://i54.tinypic.com/f0tgsy.jpg

Ak
http://storage4.pho.to/images/2/B8/77FC5059-A516-47D1-A8AE-313E31374C1C.gif
http://storage7.pho.to/images/2/6E/815CB2A1-775D-45D6-8586-C61ED061D74A.jpg

Meg (IndigoBlues)
http://i54.tinypic.com/168z7tf.jpg

More Excellent VM from Cute_Ash - upload them to ur siggie😃

VM#1

http://www.youtube.com/watch?v=KTVVaWjZTjg

VM#2

http://www.youtube.com/watch?v=OAogfou2Ogw

VM#3

http://www.youtube.com/watch?v=3f8fAvklBcw

VM#4

http://www.youtube.com/watch?v=Old1ykBGtvc

Edited by AnjanaToronto - 14 years ago

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Gagori Chatterjee

@jyoti06

Alumni

+ 8

Posted: 14 years ago

If u r a true Maaneet Fan and want the show to continue for at least 1 more year, then all living in India watch the show on TV at 9.30pm sharp...

All those who stay outside India can also do their bits by asking your relatives in India to start watching this show at 9.30pm😳..then flood the mail boxes of star one office with your feedbacks and demands that repeats of Geet should not b stopped for other new shows sinse its their no.1 show on the channel😳....Call star one office and tell them that even if they launch new shows,they should not ignore their no.1 show on the channel because it will affect the trps and they only will b at loss...Demand more promos for the show every week by non-stop calling them up...all numbers and other details of star one office has been provided in the main thread😃.

About taking online viewership into account while calculating the trps....TAM is working on it..problem is advertisers should also agree to hv online sponsorships ..only then its possible...but yes star one does keep a check on online viewerships sinse they know that their viewerbase is mainly online and thats why its important that all videos of Geet on Youtube get maximum views and comments to show the fan power😃..also star one keeps a check on IF rankings...so make sure Geet and its actors always stay on top in IF ranknigs and for this post regular comments on GC and DD's fan page..ask your friends to join their fan clubs on IF and rate the chaska meter daily😃..

Edited by jyoti06 - 14 years ago

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taqdir

@taqdir

Dazzler

Posted: 14 years ago

I am copying Anamika Das's (bDgt/bri) post here because its important that we understand the following issues. Thank you. :)

Dear Corporate Marketing Teams, Advertisers, Media Buyers, and Channel Heads,

A yen for your thoughts and a dime for your mistakes of thinking and perception.

Stop when you can.

How can you allow a mere 7000-8000 sample homes to determine where your Advertising dollars/dimes and rupees go???

How can you let your choice of Channels, SHOWS, and segments be ruled by Television Rating Points (TRPs) that are garnered from a mere 7000-8000 GEC homes where the people meter is setup??

So does that mean the millions of other users are non viewers and what if those 7000-8000 homes where you set up the box are all not real users but fake users sold to some brand or some corporate or some television channel or some production house and are easily manipulable or NOT EVEN the cross section of customers that your products are manufactured for?? Or may be those 7000-8000 users DO NOT EVEN buy the toothpaste that you advertise, right??? So how does that help you, haan!!!!

Don't people who watch apart from those SAMPLE HOMES BUY your products?
Don't people who watch ONLINE buy your products?
Don't they talk about your products?
Don't they talk about your Company?
Don't they talk about your Channel?
Don't they talk about your SHOW?

So, why are you discriminating against them?

How are TRPs calculated?

A carefully selected sample of households are provided with electronics which monitors which channel they are watching. Each member of the household presses a button to indicate when they are actually in front of the box.

TV ratings are normally calculated as "overnight" figures - meaning figures for a particular show are available the next day. They are compiled by giving special equipment ("boxes") which log viewing habits to a representative sample of the viewing public. Data from those is then downloaded and the figures calculated.

TAM or Nielsen Media Research collects and collates this information and releases this data on a weekly basis.

What NEEDS to be DONE?

Interestingly, neither Nielsen nor TAM seems to take into consideration any other data other than those 7000-8000 users around 4 major cities in India who may or may not be real or valid customers.

So is that not injustice of the grossest proportions to the other viewers? And if Corporate Heads, Ad Gurus are making choices based on such silly data then I say, they are doing a disservice to other viewers who are their customer base.

TAM and Nielsen need to take into consideration other avenues of rating viewership and consider NEW MEDIA as well as Online Viewership etc. I wonder if they take into consideration things like subscribed channels, pay-by-view, repeat telecast viewership.

These days TECHNOLOGY has improved and BANDWIDTH has INCREASED, so an INTERNET/BROADBAND CONNECTION is easy as a CABLE CONNECTION and is much more preferred as YOU CAN DO OTHER THINGS on INTERNET besides watching a SHOW unlike TELEVISION where ALL that you could do is WATCH A SHOW.

And online you can watch "N" number of times or multiple times while on TELEVISION you can watch only some times and that too at times that may not be within your CONTROL.

So UNDERSTAND the CHANGING MARKET DYNAMIC and ADOPT ACCORDINGLY!!

Conclusions

Whatever be it, advertisers should understand that a show like GEET Hui Sabsey Parayi has a huge following overseas as well as ONLINE VIEWERSHIP and constant buzz everywhere and by NOT understanding the new media dynamic TRPs are doing great injustice to shows like GEET HSP.

We need a change in Advertising logic and we need the Channel also to cock-a-snook at such meaningless rating and viewership figures.

Taking a skew of just the viewers and fans from IF and FB alone, we can say that at least 50% watch online, and 50% watch repeats, and more than 70% of the audience view more than 2 times online.

So come on, be reasonable and give us some credit and use your heads before your determine to axe our show or make TRPs as the BE-ALL and END-ALL for decision making.

Additional NOTES from an earlier post in the series:

Geet is the N, 1 show in ONLINE viewership figures on Star Player/Desiforums/Daily Motion/Apnicommunities/Youtube

A romantic/well crafted episode of GEET garners on top of 10000- 15000 views
An average episode of GEET garners on top of 7000-10000 views
A bad episode of GEET garners somewhere around the region of 4000-6000 views

On STAR PLAYER alone which is the official ONLINE site of the CHANNEL.

But the videos of TODAY's episode are uploaded here after 3 PM the next day so they are missing out some figures to unofficial uploaders.

Secondly, had they uploaded it by 12 midnight they could have garnered more online viewership figures. But they are NOT doing so!!!

Or how about porting content through subscribed channel at the same time as the episode airs in India or within half-an-hour of the episode airing?

Please also comment on the below important post:

Preview
[Is GEET HSP parayi to Channel?]

Edited by taqdir - 14 years ago