Pratigya: top 2 launches @ pre-launch week stage

KBC set for a record opening: Ormax Media

MUMBAI: Sony's new launch Kaun Banega Crorepati is set to open to record numbers on Monday, October 11th, suggests media research & consulting firm Ormax Media.

The prediction is based on a series of syndicated work done by Ormax Media, including awareness tracking tool Showbuzz. The findings reveal that KBC has the highest ever score on Showbuzz, with 44% unaided recall in the week before its launch. This is higher than Bigg Boss 4 at 40% and Pratigya at 29%, the two most successful launches at the pre-launch week stage, since the start of Showbuzz in May 2009.

Speaking about the findings, Shailesh Kapoor, CEO, Ormax Media, said: "If the awareness scores are any indication, KBC opening episode may cross 5.5-6 TVR, even 7 if the campaign works even harder on the weekend. In Bigg Boss' case, the recall picked up from 40% in the pre-launch week to 69% in the launch week, an unprecedented score. We can expect a similar trend for KBC."

Showbuzz is awareness tracking research conducted in six markets – Mumbai, Delhi, Ahmedabad, Lucknow, Indore & Jalandhar. More than 600 people in the 15-44 yrs. SEC ABC segments are interviewed every week.