Aishwarya in Coke’s new Thande Ka Tadka c

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Aishwarya in Coke's new Thande Ka Tadka campaign

By IndiaFM News Bureau, March 21, 2006 - 03:50 IST

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This summer Coca Cola has something exciting to offer to their young consumers. This time Coca Cola has come up with an exciting brand campaign for its customers. "Coca-Cola Thande Ka Tadka" is their new promotional campaign and the fascinating part is that actress Aishwarya Rai will be featuring for in the commercial.

This new campaign will be aired from 26th March '06 onwards. The campaign has been conceptualized by adman Prasoon Joshi of McCann Erickson with direction of Abhijit Chaudhuri of Black Magic Productions. The campaign reflects the newfound confidence of the Indian youth. Its wit and humor speaks through the new generation.

After their last campaign 'Thanda Matlab Coca-Cola' featuring Aamir Khan, Aishwarya will now explore her funny side with the art of whistling.