Shah Rukh will act with his wife Gauri in a TV AD?

Biwi on TV

Shah Rukh will act with his wife Gauri in a TV commercial

Sonal Chawla
Posted On Thursday, July 22, 2010 at 02:02:18 AM

Now that Shah Rukh is taking time off from shooting for his various endorsements to concentrate on RA.One, wife Gauri Khan is exploring unchartered territory. She has bagged her first brand endorsement with her husband.

Very soon, the couple will be seen in a television commercial. The buzz in the industry is that they will endorse a very popular furnishing house. The shoot for the commercial is likely to take place in Mumbai.

Ad filmmaker, Sunhil Sippy, (who directed Snip) will be directing King Khan and his wife in this commercial. And in this stint, Sunhil seems to have got by with a little help from his friends Makarand Deshpande and Saurabh Shukla actively helping him out wherever possible.

Gauri, who has always maintained a very low profile in the industry, is known to have designed costumes for her husband during his Baazigar (1993) days. She turned producer with Main Hoon Na (2004) and Om Shanti Om (2007). According to the source Gauri is finally letting go of her shell.

"Gauri has been approached for commercials earlier but somehow things never worked out. This commercial with Shah Rukh will be her first full-fledged assignment in front of the camera," added the source.

Be it Saif Ali khan and Kareena Kapoor, Abhishek Bachchan and Aishwarya Rai or Akshay Kumar and Twinkle Khanna, star couples have always sizzled on the small screen.

http://www.mumbaimirror.com/article/30/2010072220100722020218791c10b88fa/Biwi-on-TV.html

This isn't the first time for Gauri, she has done in 1994.

[YOUTUBE]http://www.youtube.com/watch?v=_D369FThpfQ&feature=related[/YOUTUBE]

Gauri on ad wagon, Shah Rukh by side

Mumbai, July 22: They are in it for love — and the money.

Shah Rukh Khan will feature in an ad with wife Gauri for the first time in many years, joining other star pairs endorsing products and highlighting the Bollywood trend of being in love and flaunting it to ride the brand-wagon.

Sources say the Khans have been paid close to Rs 10 crore to appear in the home furnishing ad, beating Abhishek-Aishwarya's Rs 7.5-crore Lux deal, deemed to be the highest grossed by a star couple for endorsements.

SRK and Gauri will shoot the ad film in Mumbai in a few days with Snip director Sunhil Sippy.

"The plan seems to be a take on Abhi-Ash," said an ad industry source close to the actor.

"The Bachchans might not do as many ads as the other Bollywood pairs such as Saif-Kareena and John-Bipasha or Ajay-Kajol but they command a premium. Being a suave market reader, Shah Rukh's plan is to counter Abhi-Ash by getting Gauri into the scene."

Individually, Shah Rukh has had a neck-and-neck race with the senior Bachchan to be Bollywood's biggest endorser.

Gauri has so far stayed away from the arc lights except for on-off interview appearances on the small screen with her husband. "But of late, she has carefully cultivated the public image of a glamorous fashionista living a high life and yet in full charge of a loving family," the source said.

This will, though, not be Gauri's first ad. She has been a cover girl for Vogue's Indian edition in January 2008 and the face of a jewellery brand owned and designed by friend Maheep Kapoor before that.

Saif and Kareena, who endorse the largest number of brands as a couple, charge Rs 6 crore for an ad. By contrast, Ajay-Kajol command a fee of Rs 2.5 crore to Rs 3 crore, while one has to stump up Rs 1 crore for John-Bipasha.

Shah Rukh alone commands a price of Rs 5-6 crore for each endorsement. With Gauri, they got double the sum. Ditto for Saif and Kareena who get between Rs 2.5 crore and Rs 3.5 crore individually, and Rs 6 crore together.

Despite the high price, advertisers are queuing up for Bollywood couples. The reason, according to ad industry watchers, is that they bring in a novelty and mystique that appeals immensely to potential consumers.

"Everyone wants an insight into the personal lives of these stars. It's almost a voyeuristic kind of advertising that people can believe is real. There is a real-life story which makes the communication more acceptable and engaging, drawing attention to the product they endorse," the source said.

With so much to gain from a relationship, small-screen couples have also joined the ad rush. Sachin and Supriya Pilgaonkar endorse construction companies, and cosmetics and home appliance brands in Maharashtra.

Their younger colleagues like Apoorva Agnihotri-Shilpa Saklani and Tanaaz Currim-Bakhtiyar Irani endorse everything from night-after pills to condoms and ghee.

The ad jackpot complements the multi-crore-rupee contracts for TV appearances and stage shows for showbiz couples.

Beautiful, gooey-eyed and in love for ever — picture-perfect togetherness sells.

http://www.telegraphindia.com/1100723/jsp/frontpage/story_12716796.jsp