LG's brand embasdors Genelia, Abhay, John

LG Confirms Genelia as its brand ambassador
February 19, 20101 Comment

So the news is finally out from the company itself. Today, LG announced that it had appointed Genelia D'Souza, John Abraham and Abhay Deol as its brand ambassadors for its Mobiles segment. These leading youth icons & successful film celebrities represent LG brand values of excellence in performance which leads to seamless brand fitment.
LG's Marketing Head, Sudhin Mathur said, "We are extremely happy and proud to associate with India's leading youth icons, John Abraham, Genelia D'Souza and Abhay Deol. Having established ourselves in the field of innovation and design, LG Mobiles is now poised to scale new heights. Hereon we have embarked to radically refresh the Brand to become a funloving, free spirited brand with support of quality, innovation, style and excellence in performance and our brand ambassadors' embody the same. LG Mobiles will now deliver energized experiences in an unordinary way. As part of our overall strategy, to reposition LG Mobiles as a youthful brand the brand ambassadors' will help us relating with our consumers".
On the occasion, Genelia said, "LG mobile phones are trendy, stylish, funky and chic; just the way I am. It is an honour to be associated with LG mobile phones. The mobile phones are so conveniently designed that it makes it user friendly and simple to operate."
And now since LG has announced formally, ads and promotion should follow soon. LG expects big promotions in first quarter of 2010.