Dec 11 2009
The limited edition collection has the star's autograph embroidered with star metal rivets and a black leather patch on the denims pairs. The collection aims to be a 'must-have pair' for the college-going youth. The collection has been designed for both men and women and is available in a wide range of styles.
Shahid commented: "I am very excited with the idea that Levi Strauss Signature is creating fashionable, stylish yet affordable denims and has embroidered my signature on a specially crafted collection."
The company, Levi Strauss, designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's, Dockers San Francisco and Signature by Levi Strauss & Co.™ brands.
Levi Strauss Signature, is the company's newest jeanswear brand in India, targetted at the college- going youth and offers quality at value-for-money price tags. Today, the Levi Strauss Signature retail network spans more than 150 exclusive outlets across more than 100 cities, and several thousand MBOs.
http://www.imagesfashion.com/NewsDetails.aspx?Ntype=1&id=83
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