Ace Khan's Marketing Genius

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Posted: 16 years ago

Ace Khan's Marketing Genius

After the success of Ghajini, Aamir's marketing genius is back at work again. We've already started seeing the tri-coloured bum-shaped seats across malls in India and 'Aal iz well' has become quite the popular catch phrase. But Ace Khan doesn't stop there. He is now on the road with signs behind rickshaws that say, "Capacity: 3 Idiots". For those who don't know, rickshaw banners were used successfully by the Maharashtra Government to promote education for the girl child: "Mulgi shikli pragati zhaali (if the girl child is educated, the family progresses)" campaign. The release is just three weeks away and we can't wait to see what Aamir pulls out of his sleeve.

Source: http://www.filmfare.com/articles/ace-khans-marketing-genius-258.html

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LifeOLicious

@LifeOLicious

Sparkler

Posted: 16 years ago

For every movie the man comes up with something innovative! That head of his is quite creative!

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382958

Suspended

Posted: 16 years ago

I agree with you LifeOlicious.

Out of 3 topics that I created hoping to change things around. No response. I love how the other topics with arguments are still on going.

Edited by Gossip Girl - 16 years ago

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-Aladin-

@-Aladin-

Inactive

Posted: 16 years ago

LOL, Gossip Girl ji, thanks for the topic.

No response is probably because people are fed up. You should've created a topic on Ranbir (he has lots of haters), Deepika/Shahid (lots of fans), and you'd have gotten tons of responses. This just reiterates the main point.

I love Aamir. The man is a sheer genius. What an idea. I never thought about it and I've had my share of travellin in Rickshaws. Wish I was in India to see this.

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@contingency

Rocker

+ 2

Posted: 16 years ago

Aamir is a genius! That is so innovative.

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Niharika Jain

@Ultimate_Shadow

Sparkler

+ 2

Posted: 16 years ago

he is a champion agar woh nahin hota to Jtyjn itni badi opening kabhi nahi le paati

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divya

@-Divyaa-

Inactive

+ 2

Posted: 16 years ago

Ace Khan !!! nice name lol

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TallyHo

@TallyHo

Rocker

+ 2

Posted: 16 years ago

The butt chairs are pretty cute :)...The idea to use them in the film was Raju Hirani's but probably the idea of using them for marketing was aamir's..