Why YRF prefers Ranbir over Shahrukh?

What many people do not realise is Shahrukh is slowly moving towards the wrong side of 40 and it is only a mater of time before Shahrukh the solo hero will reach a saturation point. The industry and the audience is quite ruthless and unforgiving when it comes to over-aged heroes as we have seen in the past when superstar Amitabh Bachchan was rejected in movies like Lal Baadhah and Bade Miyan Chhote Miyan.

Amitabh reincarnated himself with movie like Mohabbatein and Kabhi Khushi Kabhie Gham but can do limited genres. Subjects like solo romantic hero are out of question for Big B. Shahrukh may not fade out like the Rajesh Khannas and the Shatrughan Sinhas but will need to reincarnate himself like Big B in completely different roles which cannot be related to Bollywood's ultimate romantic hero at this point of time.

Aditya Chopra also understands that fact the romance has been the backbone of Yash Raj Films and it might be one genre a solo Shahrukh won't be able to do with his age. At 43 Shahrukh isn't getting any younger and a day will come when he won't be able to do his trademark 'Raj and Rahul' roles. Aditya has perhaps got this fact right before most people in the industry.

In Ranbir YRF sees an able if not better replacement to Shahrukh Khan. The Kapoor scion commands more brand value than any of his contemporary stars coming from the first family of Bollywood. Also that fact that he has a huge fan following among the fairer sex like SRK made Aditya realise he could be YRF's next man. Aditya Chopra in a subtle manner seems to have announced who the next big romantic hero in the industry would be.

thnx 4 d article

hahaha...is this reporter serious??All i have to say is when Bachnaa ae haseeno wasnt able to cover the losses incurred by YRF movies such as TPTM, LCMD, and the rest from the YRF stable, SRK gladly stepped in and did RNBDJ which was a blockbuster and made up for YRF's losses.

Oh and when Mr B did BMCM he was over 60, comparing a 43 year old with a 67 yr old isnt fair. and I wonder if the same is true for aamir who is yet playing a college student in 3 idiots at the age of 43--if srk can be old, then what is aamir??But wait--its the great aamir, if srk did the college roles that he thanfully gave up after KKHH he d be too old and too repetitive but since its aamir then doing such roles is no biggie...

If it is a young role then it makes sense that they would take Ranbir or someone else from that age range. But you cannot write off SRK on the basis of that.

i think it is a rumour !