The rise & fall of TRPs - An article

With an overflow of new shows and channels, the fight over TRPs continue. What kind of shows rule in the living room of viewers?

The remote control wasn't ever as powerful as it got in the last couple of years. With an ample choice of channels and shows to choose from, the viewer surely is enjoying his special status. And in midst of all this, the battle over TRPs continue. Do reality shows give a tough fight to chat shows? Are soaps still the viewers' favourite? Is a celebrity host enough to pull the audience? We get the men and women behind the shows to decode the TRP drama for us.

The first episode of Bigg Boss Season 3 saw higher TRPs than Farah Khan's show, Tere Mere Beach Mein. On the one hand, Amitabh Bachchan introduced the housemates to the viewers and on the other, Shah Rukh Khan was the guest on Farah's show. "Both the shows belong to different genres, mine is a chat show with just two people conversing. You can't compare the two shows," says Farah Khan, who confesses to be a reality show viewer.

Ratan of Agle Janam Mohe Bitiya Hi Kijo says, "Viewers do get tempted to keep track of reality shows once they get hooked on." Rajan Shai, director and producer of shows like Bidaai and Yeh Rishta Kya Kehlata Hai feels otherwise, "The viewers know that reality shows are nothing more than publicity gimmicks. These shows come and go and even if the viewers develop a fondness for a particular reality show, they don't remember it after a year." He adds, "Some of the soaps did well even during the time of IPL. I think that validates the point that daily soaps enjoy the attention of a diehard fan group."
Ragini of Bhaskar Bharti says, "The nature of the shows is detrimental to the TRPs it generates. The only way to get a viewer's attention is to introduce fresh and interesting elements to the show."

n we keep luving it:)