the sarees jassi wears may not be less than 10,000 (though im sure you can pretty much get the same for 2000 if you looked around well)...
the man was just mentioning that the sarees that come out (some new ranges) are named after a bahu... and may even have the name printed on it [which i think is stupid... imagine walking around in a saree that has the "jassi" or "JJKN" print on it]
it's veryyyyyy common in India... like the blouse that kajol wore in KKHH or the salwar madhuri wore in DTPH all sold in huge numbers and were named KKHH blouse or DTPH salwars...