Bairi Piya - Article Archives

COLORS launch new show 'Bairi Piya'

Posted on Saturday, September 19th, 2009 at 3:25 pm

Bairi Piya, a young girl's story set on the background of farmer suicides. Balaji Telefilms first offering on COLORS in weekday prime-time band. Known for its meaningful shows, COLORS is back again with yet another endearing offering, 'Bairi Piya'. The story is set against the background of farmer suicides in the Vidarbha region of Maharashtra. It explores the life of an innocent and beautiful young girl Amoli who finds herself being the object of desire of the wealthy village Thakur, under the pretense of saving her family from financial doom. Produced by Balaji Telefilms, 'Bairi Piya' premieres on 21st September 2009 and will air Monday-Friday at 8:30 pm.

Speaking about the show, Ashvini Yardi, Programming Head for COLORS said, "We at COLORS keep looking for interesting concepts, something that we know our viewers can relate to. Our focus on bringing social issues to the fore is simply an effort on our part to provide meaningful entertainment. 'Bairi Piya' with its deep focus on the devastating farmer suicides in the country and the destruction of families that follows it, is a poignant story that will surely appeal to millions of people.

Produced by Balaji Telefilms, Bairi Piya is a comment on how the poor and the needy are exploited by rich money lenders and how hundreds of poverty stricken girls fall prey to manipulative men seeing no respite in sight. Moving away from its usual style, Balaji Telefilms is now producing a show that tells the story of a section of our society that is facing serious issues due to economic and financial conditions. It delves deep into the harsh realities of rural India where farmers commit suicide, as they find it impossible to pay off their loans and how it is the womenfolk of the household who end up being the unworthy victims.

Balaji Telefilms's Ekta Kapoor said, "This show is based on the real India and the real problems it faces. The idea of Bairi Piya was to highlight the plight of the 'kisaan' who after 60 years of the country's independence is still facing immense problems. This has become the basis and background of the show where the ambience is set around a poor farmer's family, which is economically and financially deprived."

Bairi Piya will go on air on the 21st of September and will be aired from every Monday to Friday at 8.30 PM only on COLORS. The show which although focuses on certain important social issues; at the same time additionally addressing certain other economic and financial issues faced by rural India and the devastating consequences faced due to these issues through the eyes of Amoli.

http://hamaraphotos.com/bollywood/television/colors-launch-new-show-bairi-piya.html

Entertainment with a cause

ZEENIA F BARIA20 September 2009, 12:34am IST Upcoming telly show Bairi Piya has already generated interest among telly viewers for its subject.

A still from Bairi Piya

Based on the real life horrifying incidents of farmer suicides in the Vidarbha region of Maharashtra, Bairi Piya that comes from Balaji Telefilms promises to highlight the severe problems faced by farmers in the recent years. Supriya Kumari, plays the protagonist, Amoli, an 18-year-old girl. Amoli is the object of desire of a wealthy village thakur who takes advantage of her under the pretense of saving her family from financial doom.

Although Supriya had heard about farmer suicides before, it was only after she came on board the project that she realised the seriousness of the issue. "This show will bring across the difficulties faced by the farmers. The aam junta needs to know why farmers are so poor. Why are they perpetually in debt is also something that the show aims at putting across," says Supriya, who was earlier seen in the serial Agle Janam Mohe Bitiya Hi Kijo. "I was quite impressed when I heard the concept of the show. I just knew that I had to be a part of it. And after my first show, this was a great platform," she says.

Bairi Piya premieres on September 21 on Colors and will be on air Monday- Friday at 8.30 pm.

http://timesofindia.indiatimes.com/entertainment/tv-/Entertainment-with-a-cause/articleshow/5029733.cms

Sharad's dark side!

TNN 21 September 2009, 12:00am IST

Telly Buzz Article's



Balaji Telefilms 'Bairi Piya' on COLORS...
Supriya Kumari, Sharad Kelkar and Amarr Upadhyay have been approached for Balaji Telefilms' first show on COLORS Bairi Piya..
Saturday, August 29, 2009 12:31:55 PM



Jai Shri Krishna makes way for Bairi Piya..
Jai Shri Krishna on COLORS will be ending on September 18th, and taking the 8.30 PM slot from 21st September will be Balaji Telefilms' Bairi Piya..
Monday, September 14, 2009 11:47:04 AM


Ekta Kapoor pays yet another darshan...
Prior to the launch of her upcoming shows, Ekta Kapoor pays a visit to Tirupathi...
Thursday, September 17, 2009 7:44:35 PM

Bairi Piya, a young girl's story set on the background of farmer suicides. Balaji Telefilms first offering on COLORS in weekday prime-time band. Known for its meaningful shows, COLORS is back again with yet another endearing offering, 'Bairi Piya'. The story is set against the background of farmer suicides in the Vidarbha region of Maharashtra. It explores the life of an innocent and beautiful young girl Amoli who finds herself being the object of desire of the wealthy village Thakur, under the pretense of saving her family from financial doom. Produced by Balaji Telefilms, 'Bairi Piya' premieres on 21st September 2009 and will air Monday-Friday at 8:30 pm.

Speaking about the show, Ashvini Yardi, Programming Head for COLORS said, "We at COLORS keep looking for interesting concepts, something that we know our viewers can relate to. Our focus on bringing social issues to the fore is simply an effort on our part to provide meaningful entertainment. 'Bairi Piya' with its deep focus on the devastating farmer suicides in the country and the destruction of families that follows it, is a poignant story that will surely appeal to millions of people.

Produced by Balaji Telefilms, Bairi Piya is a comment on how the poor and the needy are exploited by rich money lenders and how hundreds of poverty stricken girls fall prey to manipulative men seeing no respite in sight. Moving away from its usual style, Balaji Telefilms is now producing a show that tells the story of a section of our society that is facing serious issues due to economic and financial conditions. It delves deep into the harsh realities of rural India where farmers commit suicide, as they find it impossible to pay off their loans and how it is the womenfolk of the household who end up being the unworthy victims.

Balaji Telefilms's Ekta Kapoor said, "This show is based on the real India and the real problems it faces. The idea of Bairi Piya was to highlight the plight of the 'kisaan' who after 60 years of the country's independence is still facing immense problems. This has become the basis and background of the show where the ambience is set around a poor farmer's family, which is economically and financially deprived."

Bairi Piya will go on air on the 21st of September and will be aired from every Monday to Friday at 8.30 PM only on COLORS. The show which although focuses on certain important social issues; at the same time additionally addressing certain other economic and financial issues faced by rural India and the devastating consequences faced due to these issues through the eyes of Amoli.

http://news.desi**fo***.net/television/indian-television-news/2837-colors-launch-new-show-bairi-piya.html

'I'm going with the flow'

Ekta Kapoor is stepping out of her trademark zone by bringing out a new serial on farmer suicides, called Bairi Piya. The Soap Queen talks about her new venture:

Is this show similar to Agle Janam Mohe Bitiya Hi Kijo?

Poverty stricken homes in India are similar, so if you see a village setting in Maharashtra or UP, it'll tend to look similar. But if you see this show in detail, you'll see we have shot in actual locations. There is no question that it is identical to other shows.

How will people relate to the show?

This is a positive and honest attempt at something I have always wanted to do. I liked this story and so did the channel; they approved it in 15 minutes and I started work on it. I think, when you do something honestly, then people like it. I have been getting positive responses for the promos, so let's hope it stays that way."

Why this social issue?

Everyone has social issue in their mind and wants to do something about it. I wanted to do a show five months on child marriages; I did it and someone else also did it. Seven years ago, I thought of doing a show on the saas-bahu relationship; then I had a thought to do a show on cursed love, so I did Kasauti. It is just a thought and it can occur anytime. This thought came because of some articles I read about a girl being mortgaged and another one being sold legally. People live lives where these things are part of the norm.

Did you have a channel in mind for this show?

One thing I can tell you is that I called up Ashwini Yardi in the middle of the night and asked her if I could meet her the next morning and narrate a story to her, as I thought it was something she could do. She asked me why, and I replied that it was something I was doing for the first time, and wanted to know if it had the scope to become a show. I am dealing with rural India for the first time. I narrated the concept to her the next day and she loved it. So yes, I had this channel in mind.

Do you approach a channel with the strength of the Balaji brand?

A channel is under lots of pressure and so am I. I never used my brand; I always use my story. Channels often just give me a slot straightaway, but I tell them not to do that; I tell them 'Let me narrate the story and then you tell me whether you like it or not', because it is the show which makes the brand and not the brand that makes the show. If the show is good, it will help my brand. I'd rather sell a show in which I believe and create another feather in my cap.

What kind of businesswoman are you?

Cautious, but a risk-taker.

Farmer suicides are happening everywhere in India, so why base it in Maharashtra?

They are predominantly happening in Vidarbha and around here. There are lots of cases in other parts of India too, but the poorest farmers live in Maharashtra. The government is doing a lot for them, but red-tapism and money lenders charging exorbitant rates are ruining the farmers. Though the government gives them aid, it's the personal loans they have taken that they are not able to pay back.

You have been giving newcomers breaks in all yours shows, so why not now?

Till last week, I did not know that the girl who is playing Ameli (Supriya Kumari) has done Agle Janam... before this. I hadn't seen the show and, honestly, I wouldn't have taken her if I had known she was doing another show. I would have preferred it if she had been a fresh face, but it's okay, we will present her differently.

Are you keeping with the current trend of presenting social issues in daily soaps?

I think I am going with the flow, but a little faster. The show deals with rural India but it will have emotional angles too. I will try to explore it in my own way. I think this show is different because it has a story that goes beyond a poor village farmer's story into the lives of the people. The laws of attraction, love and relationships initially exist with the powerful and then the needy. You may be the biggest star in the world but you could be a slave to someone and have no control over that person.

Why did you decide to launch your show on amavas (September 18), an inauspicious day?

I asked them to change the day, but I guess they didn't have another date. I just did my amma's shradh. I have kept a roza also and an amavas fast. I keep rozas for 27 days every year. It was tough for me but I had to do it. I cannot break the fast during iftari as at 10pm I do the amavas puja. I will break it and go for namaz in the evening.

What is your explanation for the controversy over the auditions in which people had to kiss?

It is not under my purview. In any organisation, there are lots of people and each department is responsible for its own area of work. They are doing a cool show, and they had to ask people if they were willing to kiss on the show, but they kissed in the auditions only. I cannot say anymore because it has nothing to do with me.

http://www.indya.com/news/newsdetails.aspx?p=%E2%80%98I%E2%80%99m-going-with-the-flow%E2%80%99&xfile=2009/September/News_20090921_102

Supriya Kumari is riding high as she bags the lead role in Balaji's new venture Bairi Piya on Colors. Ranchi ki rajkumari is working hard to get her dialogues right with the help of her directors and creative.

"It was a difficult process for me to read out the dialogues in Marathi, but my directors and creative team has helped me a lot. Now I am learning the language and enjoy speaking in the same dialect," says Supriya.

Elaborating on her role, the actress adds, "Amoli is happy in each and every situation. She thinks of her family first and can do anything for them. She treats her younger sister as her own daughter and is fearless person."

The actress is not only learning the Marathi language but also cooking. "Initially I never use to cook, as I had no interest but after staying in Mumbai for some time, I have realized the importance of the knowledge of cooking. Now I can cook for myself and so don't need to starve," she concludes.

Thus it is said Aae dil hai mushkil jeena yahan, so, zara bachke as yeh hai Mumbai meri jaan.

http://news.desi**fo***.net/television/indian-television-news/2880-supriya-kumari-is-learning-marathi.html

Small-town girl's big break

Supriya Kumari has bagged the lead role of Amoli in Ekta Kapoor's new show, Bairi Piya. The actress also plays Shanichari, a friend of Laali's, in Agle Janam Mohe Bitiya Hi Kijo.


Is it difficult to play this character?
While shooting for it, I've realised what it feels like to run on the road without chappals. I have learnt how to hide holes in your clothes. Every day, I learn something. At the auditions, I had only two-three Marathi dialogues, so my hair-and-makeup person helped me with that. I have never been to Vidarbha before. The unit members have helped me with the Marathi and researchers shared their experiences and told us what the problems are.


http://www.indya.com/news/newsDetails.aspx?xfile=2009/September/News_20090923_112

Ekta Kapoor to help Vidarbha farmers

After launching a new serial called Bairi Piya, which highlights the plight of farmers in Vidarbha, Ekta Kapoor now plans to start a nationwide charity drive for the debt-ridden people in this region.

She wants to help the farmers from Vidarbha, who are driven to suicide and selling off their daughters and wives to repay their debts.

"One news report about a farmer who sold off his daughter really disturbed me, and I decided to do something for such people. Women are being treated like cattle. I'm a woman too, so how can I not do something for them?" Ekta was quoted as saying.

While researching her show, Ekta found out more such shocking details. "Girls are also being mortgaged with stamp papers. The deed says that the girl will be with a person for a certain period of time and that the farmer will get a certain amount of money in return," she said. "This is like prostitution and no one is doing anything about it. We realise that the government has done a lot for farmers in debt but there are certain villages where help hasn't reached; we want to work in those areas."

The charity drive will take off from Vidarbha and travel to various cities across the country. Ekta added, "I've realised that doing a show is not enough to take up a social issue. I have to take my mission to the grassroots to actually help them. We might also join hands with the government officials and other local NGOs who are working in these areas."

http://www.indya.com/news/newsDetails.aspx?xfile=2009/September/News_20090924_116