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Newer channels making the going tough for the old ones
After the scheduled end of long-running serial "Kyunkii Saas Bhi Kabhi Bahu Thhi" Nov 10, a phase of fatigue on the 'idiot box' might also conclude, as newer channels like NDTV Imagine, 9x and Colors are bringing more variety and meaning in their content for viewers. Fresh concepts and storylines adopted by new channels had led to a decline in the popularity of major soap hits. According to data received by TAM Media Research, in the Hindi-speaking markets and among cable and satellite viewers, Colors boasted of a total channel share percentage of 19.5, ahead of Zee's 16.2, and below STAR Plus' 22.6 in the Oct 5-11 week. Shows like "Kasammh Se", "Saat Phere", and "Teen Bahuraaniyan" of Zee are fast losing out to new concepts like "Balika Vadhu", "Mohe Rang De", "Radhaa Ki Betiyaan Kuch Kar Dikhayengi", "Main Teri Parchhain Hoon", "Jasuben Jayantilal Ki Joint Family" being telecast on new channels.
Glad to know that MTPH is doing so well and is being appreciated so much that its giving competition to other hit shows😊 The show truly deserves all the applause that it gets😃
After the scheduled end of long-running serial "Kyunkii Saas Bhi Kabhi Bahu Thhi" Nov 10, a phase of fatigue on the 'idiot box' might also conclude, as newer channels like NDTV Imagine, 9x and Colors are bringing more variety and meaning in their content for viewers. Fresh concepts and storylines adopted by new channels had led to a decline in the popularity of major soap hits. According to data received by TAM Media Research, in the Hindi-speaking markets and among cable and satellite viewers, Colors boasted of a total channel share percentage of 19.5, ahead of Zee's 16.2, and below STAR Plus' 22.6 in the Oct 5-11 week. Shows like "Kasammh Se", "Saat Phere", and "Teen Bahuraaniyan" of Zee are fast losing out to new concepts like "Balika Vadhu", "Mohe Rang De", "Radhaa Ki Betiyaan Kuch Kar Dikhayengi", "Main Teri Parchhain Hoon", "Jasuben Jayantilal Ki Joint Family" being telecast on new channels.
Glad to know that MTPH is doing so well and is being appreciated so much that its giving competition to other hit shows😊 The show truly deserves all the applause that it gets😃
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