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'Indian Idol' returns with a resounding roar!
When season-4 of 'Indian Idol' was unveiled, the first week saw it garnering 4.1 TVRs (3.9 for Friday and 4.2 for the Saturday episode) – the best opening of this year in its genre. For a format, which is in its fourth season, such a record high is unheard of. And yet, Sony with its 'Indian Idol' format made a killing on the TRP charts.
What is it about this show that comes back yet again with a bang?
Unlike other shows, 'Indian Idol-4' targets young Indians. Another attraction of the show is the chance it offers to 'under dogs' with a raw voice: They are pulled out from their cocoons, after which they fly out like butterflies before the show ends. Last year's contestants – Emon, Chang and Deepali might not have walked away with the crown, but the connect with the viewers is still there. How many shows can boast of this?
When contacted, Danish Khan, assistant vice-president, marketing, Sony Entertainment Television said: "The strong opening numbers for 'Indian Idol 4' is an emphatic endorsement to the "Young India" positioning of the show and is a testament to the cult following the show enjoys. It also reinforces the point that 'Indian Idol' has managed to capture the dreams and aspirations of youth in India like no other show."
Bringing in Kailash Kher and Sonali Bendre balances the same old repartees from Javed Akhtar and Anu Malek. Anu hasn't lost his wit, but watching him season after season can be a tad bit boring. To give credit to the music director, how much more can he innovate?
Instead of roping in biggies to host the show, they decided to bring back Deepali and Chang – the superheroes of 'Indian Idol Season-3'. Their connect with the audience and the participants was electrifying.
A long way to go, but the onset looks positive for Sony which has been slipping on the rating front with the arrival of Colors. With 'Indian Idol', the channel seems to have regained its 'numero uno' slot on the weekend segment.
by Meenakshi Shankar
Sep 30, 2008, Mumbai
What is it about this show that comes back yet again with a bang?
Unlike other shows, 'Indian Idol-4' targets young Indians. Another attraction of the show is the chance it offers to 'under dogs' with a raw voice: They are pulled out from their cocoons, after which they fly out like butterflies before the show ends. Last year's contestants – Emon, Chang and Deepali might not have walked away with the crown, but the connect with the viewers is still there. How many shows can boast of this?
When contacted, Danish Khan, assistant vice-president, marketing, Sony Entertainment Television said: "The strong opening numbers for 'Indian Idol 4' is an emphatic endorsement to the "Young India" positioning of the show and is a testament to the cult following the show enjoys. It also reinforces the point that 'Indian Idol' has managed to capture the dreams and aspirations of youth in India like no other show."
Bringing in Kailash Kher and Sonali Bendre balances the same old repartees from Javed Akhtar and Anu Malek. Anu hasn't lost his wit, but watching him season after season can be a tad bit boring. To give credit to the music director, how much more can he innovate?
Instead of roping in biggies to host the show, they decided to bring back Deepali and Chang – the superheroes of 'Indian Idol Season-3'. Their connect with the audience and the participants was electrifying.
A long way to go, but the onset looks positive for Sony which has been slipping on the rating front with the arrival of Colors. With 'Indian Idol', the channel seems to have regained its 'numero uno' slot on the weekend segment.
Anupamaa
