Disappointed with War 2's marketing strategy

Is it just me or is War 2's marketing strategy surprisingly underwhelming?

We’re talking about a film that stars Hrithik Roshan, arguably one of the last true-blue megastars Bollywood has left—and yet, YRF seems oddly lowkey about promoting it. With barely weeks to go, we still have no trailer, no songs, and just one teaser that dropped a while back and did all the heavy lifting alone.

In a world where hype is everything and visibility is currency, this feels like a misstep. Why aren’t they capitalizing on Hrithik’s massive fandom? Where’s the audio-visual blitz that usually surrounds a tentpole film like this? Not even a single full-length romantic or action song to stir up the buzz?

It's almost as if they’re relying on the brand and the cast to do all the work—which, sure, might still pull an opening, but doesn’t this feel like a wasted opportunity? For a film that has the potential to redefine action cinema in India, the buildup so far has felt oddly muted.

Just hoping this silence doesn’t cost them the noise they deserve.

This is how yrf markets all their movies

Even Pathaan trailer came very late with no promotion at all

Kiara bikini ky sahare ha ab tk yey movie

Originally posted by: mintyblue

Is it just me or is War 2's marketing strategy surprisingly underwhelming?

We’re talking about a film that stars Hrithik Roshan, arguably one of the last true-blue megastars Bollywood has left—and yet, YRF seems oddly lowkey about promoting it. With barely weeks to go, we still have no trailer, no songs, and just one teaser that dropped a while back and did all the heavy lifting alone.

In a world where hype is everything and visibility is currency, this feels like a misstep. Why aren’t they capitalizing on Hrithik’s massive fandom? Where’s the audio-visual blitz that usually surrounds a tentpole film like this? Not even a single full-length romantic or action song to stir up the buzz?

It's almost as if they’re relying on the brand and the cast to do all the work—which, sure, might still pull an opening, but doesn’t this feel like a wasted opportunity? For a film that has the potential to redefine action cinema in India, the buildup so far has felt oddly muted.

Just hoping this silence doesn’t cost them the noise they deserve.

Trailer was supposed to be released on 23rd July 2025 but now there are news about delay even songs are ready to be on air

They have 25 days from right now

YRF market Saiyaara very well, they started a month ago with songs per week. They should start War 2 promotion in same manner if they have made songs worth quality like saiyaara.

I should admit, i didn't liked the teaser when it came, yesterday when went for saiyaara, I saw WAR 2 teaser in hall, & it was electrifying. Hrithik is back, plus apni kiara ka shot toh tha hi.

If they will release 1-2 songs before release like they did with other biggies, result won't be different.

Abhi pump karo with songs, best way to reach organic, let music grow on audience, baaki Hrithik & Kiara kheench hi lenga rest audience.

YRF releases trailers late but they should release a song now . Honestly the teaser was not good .

never a mega star

If this Flops I would be he happiest man.