Lead-focused shows do not survive on ITV. ITV viewers like to watch saas bahu drama, bhabhi nanad drama, devrani jethani drama, kitchen politics. I watched Qayamat Se Qayamat Tak (a romantic show based on reincarnation) on Colors. I watched all the episodes of that show. It was lead-focused and there was a vamp. These three characters (hero, heroine and vamp) got the most screen space. The hero and the heroine were good looking and good actors. They had good chemistry. Even the vamp was beautiful. But the show didn't survive.
Exactly love stories without sasural kalesh have very less chance of surviving unless they are Ekta Kapoor shows like Kasautii, Pyaar ki Ye Ek Kahaani, etc.
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