Honestly, I don't like the way, the FilmFare Awards are condemned wholesale.
Certainly, there had been vested interests and agendas from the get-go as it is a magazine/media group that gave/gives the awards and the aim is to get publicity and earn money (the general audience has to pay and also industry folks that aren't invited - at least it had been the case for the Zee Cine Awards which have the same purpose).
Of course, I would believe, that the event organizers (who have to pay the whole event management) want to get a maximum of attention & attendance and even earn money - it's not a charity event but business!
The FF-Awards had been created as a popular version in the same year the National Awards had been created...with increasing popularity (and increasing costs) which lead to the creation of more categories awarded.
The (economic) logic will tell everybody that - where so much money and prestige and attention is involved - nothing would be untouched by corruption behind the scenes...starting with the celebrities from the filmworld one wanted to host and perform in the show (who would have a right to get paid for their entertainment job)... well, and they got paid - with money or a special recognition.
However, that also made the organizers (FF and sponsors) available to take money to favour one or another from the filmindustry for a certain award (which, again, doesn't mean that the recipient of the award would be aware or had the own hand it that)... and also to make deals with stars.
(could be continued)
As SRK is again & again accused (until now without any proof given), I have a question about another actor with as much awards as ShahRukh got till date: Would you accuse also Dilip Kumar of the same things you accuse SRK of?
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