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IIFA weekend is much more than awards function: Amitabh Mumbai (PTI): Bollywood megastar Amitabh Bachchan on Thursday said the annual International Indian Film Academy (IIFA) weekend was not just an awards function but an occasion to build bridges with people from various walks of life. Addressing a press conference to announce the details of the IIFA weekend activities beginning in Bangkok from June six, Bachchan, who is IIFA brand ambassador, said IIFA for him has been a journey of commitment and desire to take Indian content outside the country's shores. The event for the last eight years has been an opportunity to build bridges with the host country with Indian cinema which brings together people from film, fashion and business fields across the globe, he said. "One sees an integration of communities inside a cinema hall. We do not bother to see who is sitting besides us in the darkness of a cinema hall. We are all one enjoying and experiencing different kinds of emotions unfolding on the screen," Bachchan said. Filmmaker Ram Gopal Varma, whose "Sarkar Raj" will be premiered at the IIFA weekend in Bangkok, said his new film was complex in terms of story-telling unlike the first "Sarkar" which was a simple story of revenge. "Sarkar Raj" is not a sequel and does not take off from where 'Sarkar' ended. "This film deals with completely new set of situations," he said.
Sabbas Joseph, Director of Wizcraft, which organises the IIFA weekend, said the performers at the IIFA awards include Akshay Kumar, Harman Baweja, Priyanka Chopra, Kareena Kapoor, Katrina Kaif, Ritesh, Aftab, Vivek, Diya Mirza, Fardeen Khan, Salman Khan, Zayed khan and Govinda.
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