Ghum dethroned MAA with a huge margin. MAA's TRP has hit rock bottom. Ghum is constantly giving good TRPs, because it serves exactly what it promised, EMA galore. On the other hand, MAA promised to serve women's empowerment but portrayed women in the worst possible way.
The show has reached a saturation point. Either it needs to take a leap or show a full-blown AnuRaj romance to survive.