Tiger 3 is the fifth film of YRF Spy Universe, which is led by Salman Khan and Katrina Kaif with Emraan Hashmi as the antagonist. For Tiger Ka Message, YRF opted for a one-of-its-kind non-exclusive approach. Instead of keeping the content exclusive to the stakeholders of the film, YRF democratized it by giving access to the asset to all the influencers, and film pages on various social media platforms. “The idea was to give the message the widest possible reach and that became a reality with communication going out from several pages. The Tiger Ka Message has reached out to 700 million viewers on the digital world from across pages and platforms,” the source informed.
On the day of the launch itself, the distribution team of YRF sent the Tiger Ka Message to exhibitors across the country for showcasing, and the same was screened with all the feature films through the weekend. “Tiger Ka Message has reached out to the people, especially the target audience. The thumb rule of marketing was followed – the product was placed and promoted at the right place at the right price. Now its time to unfold the campaign further with Tiger Ka Trailer,” the source concluded.
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