In this serial everyone is abuser or exploited no normal human exists
1) Hasmukh Shah: He does not want any responsibility but to not look bad in anyone eyes keeps acting sympathetic to all his bahus and anuj. He wants vanraj and his grand kids to be benefited at cost of anuj, kavya, kinjal, rakhi and anupama too. Hasmukh is Shakuni mama of Mahabharat anupama and anuj think he is good and on their side but he wants them destroyed and all their money and time to Shahs only. Hasmukh is abuser to most only leela abuses him
2) Leela Shah: She is atypical 1950s mother in law in hindi movies like lalita pawar. She wants all her bahus tortured into submission. If not she and her son make their life miserable. She abuses her bahu's mothers like rakhi or barkha etc in flithiest language. Shes in your face i am bad. Atleast like hasmukh and vanraj shes not 2 faced most times
3) Vanraj Shah: This man is like mad wolf most times. His policy is my way or highway. He wants others to follow his orders like anupama, anuj, kavya, kinjal, adhik etc f not he gets voilent my way or highway. Hes a Male chauvinist person who thinks male are superior and hes superior all have to follow his orders except his parents Or else. This man can play any games to become rich and powerful like how he played with Malvika. Even Kavya he was just expoliting her vulnerability in office and did not intend to marry but she forced him by threatening suicide etc
4) Anupama Shah Kapadiya: Anupama was exploited in Shah house by all, now shes turned abuser in kapadiya house to anuj, CA and his cousins. Looking at old episodes you get shock this is same anupama who used to shiver and stand silently and obey orders. Here in kapadiya house shes acting like lalita pawar and abusing everyone. Shes become leela Shah in kapadiya house to all kapadiyas. Sad but true. Since anuj, CA and anuj cousins respect and co operate with her she takes them for granted and abuses them at every instance.
5) Anuj kapadiya: Anuj Kapdiya is the worst male lead i have seen for many decades on TV. He does not know hes getting expolited by anupama or does not want to admit because his image may go in front of other kapadiyas and world. I wonder how this man is businessman hes unfit to be branch manager. If he cannot control one wife and house to take care of him and his house hows he managing lakhs of employees as millionaire business man. He even scooted when Vanraj targetted Malvika now scotting when anupama and shahs abuing CA. Is such a man fit to be father or head of family forget business man. Atleast Hasmukh Sahh talks his mind to leela and vanraj. This darook man has no braveness to tell off anupama and Shahs at all. Even a dog will bark and bite if hit 5 times by owner. This man gets beaten black and blue everyday by anupam and Shahs but has no braveness to bark also forget bite that he will never do at all. Hes the most hen pecked husband and son in law i have seen in any TV or movie. I doubt this guy will be recruited as peon in real life in job as hes totally incapable of managing people. This man has braveness to shout only at his well wishers and damily like Malvika, barkha, ankush, adhik that too to please Shahs and anupama. How he was growling at Malvika in kitchen for not giving job to vanra and toshu in kapadiya empire because that may affect his marraige to anupama shameless man. Which brother whether in india or USA will ask abused sister to give abuser job in their company?
6) Toshu Shah: Toshu Sahh is xerox version of vanraj Shah. He saw a rich girl kinjal and tapped her in love affair and married her for Rakhis money. Like how vanraj had trapped Malvika for kapadiya empire. When hes in trouble he wags tail like cute dog or becomes like bull dog to women in his life like mother or wife or sister. Hes only nice to Rakhi as shes owner of crores so he wants her property so nice to her. Hes nice to vanraj and Baa as they are similar by nature. Rest all he just expolits based on his needs. If Vanraj Sahh is Duryodhan than Toshu Shah is Dushasan of Mahabharat
7) Samar Shah: This guy is like both anupama and vanraj. He gets exploited by own family like Shahs were expoliting anupama. But with his fiance annadini he was like vanraj expoliting kavya or Malvika. He threw her out of his life moment she questioned kavyas treatment by Shahs althouh Nandini had supported anupama in fight with her masi all life.
8) Pakhi: Pakhi is mixture of her parents too. Adhik was rich so she trapped hm like Toshu tarrped kinjal or vanraj trapped Malvika for money. She expolits adhik like anupama does to anuj kapadiya in marriage.
9) CA: This child is so unlike any children. Adopted kids come back from USA or Europe to find whose their real parents why they abandoned them etc. Here CA in 6 months has gone crazy for her abusive foster mom anupama whose never there for her and foster father anuj whose not there from 9am to 7pm at home. Usually barkha or GK kaka or adhik have been more there for her.