Diwali Heartwarming Ads: Using Medium The Right Way - Page 5

Originally posted by: Zeal17

Bhai/Behen/Bandhu I'm very clear with my intent and stand by it. By saying someone doing it the right way. Its for everyone to see how things can be done "which is ads can be made about a festival without disrespecting" it is including for the people who are doing it the wrong way. It doesn't incite negativity, that's your own mistaken opinion/conclusion.

Bandhu, thank you for letting me have the privilege of engaging in a healthy and respectful debate.

Happy and Heartwarming Diwali to you and your loved ones!

Originally posted by: Zeal17

You are still going on and on about the followers who feel disrespected.. but you aren't addressing anything about the people who make mockery of a religion says where your loyalty lies.

Come out of your idyllic mythological world where a religion cannot be mocked. Where one feels Shame if they mock one religion. Where one feels apologetic if they unknowingly mock one religion. The one who do it unintentionally, beauty of Hindu religion is that if such person seeks forgiveness it's easily given.

The real issue is people who are doing it intentionally and deliberately without iota respect for others religiousness, voice against such people need to be raised.

If you are going to raise your voice and if you believe you have a strong case you shouldn't do it in this passive aggressive manner . Go ahead and say who has been disrespecting and mocking this religion in question and how . You are being provocative by vaguely saying that somebody has been doing things the wrong way but you are keeping it veiled. Not a great way to raise your voice .

As for Fabindia Im surprised that it hasn't sunken in yet ...they were not talking about Diwali they were talking about their collection . Even if u ,for the sake of argument accept for a second that using Urdu was a way of de hinduising it...designers can be pretentious...it's not surprising. For every Fabindia ad there are tons of ads that show the festival in a stereotypically Hindu way . So I don't see how the cultural identity of Hindus are under attack

Originally posted by: PranPriye

Why should even that one ad be ignored though? If someone doesn't believe in Diwali / festivals or respect it , its fine, be neutral. But why disrespect something others have respect for and are emotional about? Disrespect shouldn't have a place in civilised society.

In a civilised society people do not act like children and start raising alarm over the tiniest of things without understanding context.

Fabindia sells edgy desi/fusion designer wear that's aimed at millennials or younger folks . Young people who are willing to spend 6k on a plain kurta . That's a demographic that tends to be secular or even atheist . That tends to keep their interest in religion to a bare minimum i.e obliging family and participating in rituals or celebration as a cultural engagement. And that's exactly what the ad is about.

It's about a bunch of urbane young people going to visit the family of one of them. The protagonist is ogling one of the girls and the narrative is set through his point of view. When he says 'fake puranas ' he's not speaking for the entire country, he's speaking for people like him and there are many such guys and girls. 'Fake' here means unrelatable. That line could have been avoided but it has to be taken with a grain of salt ,and even otherwise it doesn't have to be taken that seriously...it could be a critque of any religion. He must have the same attitude towards Christianity or Islam. To that you might ask " Then why don't they make ads tht call the Bible fake or the Quran fake?". Well ideally they should be able to but in our country people who practise those are minorities so it would be in poor taste. In a Muslim majority country , atheists should be allowed to make a similar ad and so on.

The whole gimmick behind the ad was to appeal to a certain kind of youngsters and thats what it's about . The ad can very well be ignored. Unless you can appreciate how pretty that girl looks. Or how respectful she is towards that elderly lady.

At the end of the day people can decide whether they should reduce a festival to a cultural celebration or not, if they want to keep the religious significance aside. The ad was made to sell their clothing line and they have no responsibility to pay homage to religion if they don't want to. If people don't like it they can boycott Fabindia by simply refusing to buy their clothes. Lol How many of these people who started the trend were actually going to buy clothes from FabIndia had the ad been more 'Hindu'? Im gonna say few to none.

Originally posted by: TrollikaDevi

In a civilised society people do not act like children and start raising alarm over the tiniest of things without understanding the context.

iFabindia sells edgy desi/fusion designer wear that's aimed at millennials or younger folks . Young people who are willing to spend 6k on a plain kurta . That's a demographic that tends to be secular or even atheist . That tends to keep their interest in religion to a bare minimum i.e obliging family and participating in rituals or celebration as a cultural engagement. And that's exactly what the ad is about.

It's about a bunch of urbane young people going to visit the family of one of them. The protagonist is ogling one of the girls and the narrative is set through his point of view. When he says 'fake puranas ' he's not speaking for the entire country, he's speaking for people like him and there are many such guys and girls. 'Fake' here means unrelatable. That line could have been avoided but it has to be taken with a grain of salt ,and even otherwise it doesn't have to be taken that seriously...it could be a critque of any religion. He must have the same attitude towards Christianity or Islam. To that you might ask " Then why don't they make ads tht call the Bible fake or the Quran fake?". Well ideally they should be able to but in our country people who practise those are minorities so it would be in poor taste. In a Muslim majority country , atheists should be allowed to make a similar ad and so on.

The whole gimmick behind the ad was to appeal to a certain kind of youngsters and thats what it's about . The ad can very well be ignored. Unless you can appreciate how pretty that girl looks. Or how respectful she is towards that elderly lady.

At the end of the day people can decide whether they should reduce a festival to a cultural celebration or not, if they want to keep the religious significance aside. The ad was made to sell their clothing line and they have no responsibility to pay homage to religion if they don't want to. If people don't like it they can boycott Fabindia by simply refusing to buy their clothes. Lol How many of these people who started the trend were actually going to buy clothes from FabIndia had the ad been more 'Hindu'? Im gonna say few to none.

I haven't mentioned anything about FabIndia ad. You have quoted the wrong person. Crimemastertoto mentioned about people cribing about one ad when so many good ones were available, so my point was that people can crib even about one ad if they find it disrespectful. It's about choice. Someone find an ad okay, they appreciate it, that's fine. If I don't find it okay, why should I ignore it? I can voice my dissent / crib about it

In a civilised society, you do not tell people that they are 'acting like children' either. Dismissing someone's feeling as 'raising alarm... context', that's not cool. You can explain your POV like you just did.

Originally posted by: PranPriye

I haven't mentioned anything about FabIndia ad. You have quoted the wrong person. Crimemastertoto mentioned about people cribing about one ad when so many good ones were available, so my point was that people can crib even about one ad if they find it disrespectful. It's about choice. Someone find an ad okay, they appreciate it, that's fine. If I don't find it okay, why should I ignore it? I can voice my dissent / crib about it

In a civilised society, you do not tell people that they are 'acting like children' either. Dismissing someone's feeling as 'raising alarm... context', that's not cool. You can explain your POV like you just did.

Well you were defending the people who got upset over the Fabindia one hence my response.

In a civilised society you can actually tell people they're acting like children when they act like children. Like when they intentionally or unintentionally misinterpret an ad campaign and claim their religion was Islamified when the ad makers were actually talking about their product not any religion . Reacting without context and asking for the boycott of someone is pretty childish, wouldn't you agree? Yes when you raise alarm for non existent threats ...like in this case when Tejaswi Surya said Fabindia was referring to Diwali as Jashn e Riwaaz you can actually point that out. Quite cool to do that.

You're saying it's okay for some people to cry foul without valid reasons but it's not civilised when others point that out.

Originally posted by: catchmeifucan

That’s a tall talk for someone who gets offended with every little thing and goes about cancelling and ‘disrespecting’.😆

What ‘disrespect’ anyway? Point at the disrespect in any of the ads that ‘you’ don’t approve of and got all offended and bothered. If the intent isn’t to disrespect, then there shouldn’t be any hue and cry. None of the people would want to deliberately offend another person/community that too right on their festival. Feeling all het up and offended at the drop of a hat isn’t exactly being ‘respectful’ btw.

THIS !!!!

You know how bad the desi abuses MC and BC are?? Like there can be no bigger abuse for a man right....If people are fighting and they call each other these names....khoon ki nadiyan beh jaayengi....but these days I see best friends calling each other MC and BC and they laugh it off....because they know that the INTENTION to disrespect is not there.....while enemies would kill each other for the same words because the INTENTION to disrespect is there....same goes for calling someone Aunty or Uncle...these are not abuses....but if some one calls you Uncle/Aunty to tell you that u are old....the intention to disrespect turns them into abuses....its all about the intention....

The people making a hue and cry about Bindis......bindi is traditionally supposed to be a dot made of sindoor....that is how it is supposed to be done....if one doesn't wear bindi that way...then the bindis we see people wearing today....is nothing but a fashion statement......so you wear all those glitter or those stick on bindis...because that is convenient and they look pretty.....well some people find not wearing bindis convinient.....no one is following the tradition in a correct way....so how does it matter...its your convenience vs my convenience......so don't speak if u r not wearing a traditional bindi every single day...not just on the festivals......Traditionally a sindoor bindi is supposed to be worn every single day...what u can't wear it to work...or with ur jeans?? aise kaise .....tradition follow karna hai toh theek se karo..warna sabko apne convenience se karne doh...

Going by the logic ...Happy Diwali is also wrong...agar Urdu humari bhasha nahi hai..to English bhi nahi hai....Shubh Deepavali

....or Deepavali mangalmai ho....aise bolo phir.

It comes to intention again....Happy Diwali...Diwali mubarak ho...or Shubh Deepavali all convey the same message....agar baal ki khaal nahi nikalni ho toh..

Originally posted by: NoraSM

https://youtu.be/R3FnhpelBR0

My favorite this year

Promoting local stores 👍

My favorite ad too...glad someone thought about the local and Mom and Pop stores who have been hit really hard during this covid period....good job Cadbury's and since you got the biggest brand SRK..this is going to do wonders...👍🏼