Fan reaction to Ishk Par Zor Nahi ending/ Open letter to Sony/4 Lions

aekiel thumbnail
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Posted: 4 years ago
#1

When the news of the first cancellation came, I put most of the blame on the production house (4 Lions) and less on Sony Entertainment Television


Today, it feels like Sony deserves most of the brickbats. How can you all but seal an extension last week for a promising show like IPZN that is also by far your most popular fiction one (the YT numbers for Ishq Par Zor Nahin don't lie- anyone can check on SET's channel as well as the Bollywood Spy sneak peeks) and then just reverse your decision a few days later?


Sorry, but it smacks of unprofessionalism, and IMO, no PH or actor would like to work with Set India in the future if such fickleness is shown. smiley8


Sony has a reputation for offbeat stories that appeal to the urban audience, but it's downright stupid if they don't allow enough time for these stories to be told in their entirety. Allow them a fixed period- say 150-200 episodes to tell a nice, well-paced story.


And if Danish Khan, NP Singh and any others at Sony TV India are reading, your channel is quickly gaining the unwanted reputation of one that curtails promising stories prematurely and leaves fans disappointed. There have been a bunch of such shows on your channel in the last few years. Add to it your poor promotion tactics, lack of repeat telecasts and inability to stop piracy online even on YouTube and it all seems to point to dodgy, inefficient, management at the top.


Viewers invest their time and energy into shows, and to see promising stories brought to an abrupt end by the channel leaves us disappointed, frustrated and angry.


I, for one, have always preferred to watch Sony over Zee, Colors and Star. Indeed, one of my reasons for watching this show was because it was on Sony. But my trust in Sony has been broken, and as they say, once bitten, twice shy.


PS- I have a SonyLiv premium subscription as well, purchased for Story 9 Months Ki and IPZN, and I don't think I will be renewing it.


PPS- used variation of spellings for IPZN and full names for an obvious reason!

Edited by aekiel - 4 years ago

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aekiel thumbnail
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Posted: 4 years ago
#2

This post here (and the stats within) were written on July 14, when the news of the original axing came to fore. As mentioned in the original post, I criticised 4Lions more than Sony at that time.


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Disappointing that it's ended this way, but I think Gul Khan, Karishma Jain, Dipti Kalwani and the rest of the 4Lions production team decided this wasn't worth their time back in late May/early June, when Lalit Mohan was taken off the show and it was handed over to new guys like a work experience project.


There are a hundred logical arguments against the decision- such a popular couple in Param Singh and Akshita Mudgal (EASILY Sony's most popular fiction show, even rivalling Super Dancer and Indian Idol for views on certain episodes), numbers only increasing day by day on YouTube / Instagram, and a logical, dramatic track post leap would've only seen its popularity touch new heights. Instead we got a rushed confession and marriage and episodes with loads of shoddy editing and bloopers galore (see the confession episode editing if you want an example)


The decision to axe it baffles me- perhaps Sony Entertainment Television / SET India/ Danish Khan/ NP Singh weren't willing to pay what 4Lions wanted for an extension? Stupid reason if so, but I can't think of anything else.


Can only think of what IPZN could have been in the hands of a more competent team/channel- and it really, really disappoints me 😔 So much unfulfilled potential in terms of storyline and such a promising cast.


PS- using full names for a reason. If anyone from Sony India and/or the 4 Lions Production house is reading this, please feel the frustration and the disappointment of the fans.


For Param and Akshita- thanks a ton for entertaining us as Ahaan and Ishqi, and hope you get more success in life.


A quick comparison for yesterday's episodes on Sony's YouTube channel at the time of writing. How did they still decide to give IPZN the sack baffles me


(views on SET YT as per uploaded order, earliest one first)


Promo for next episode


KRPKAB 3- 151K

KUDCA- 48K

IPZN- 299K


8 minute recap of episode


KRPKAB 3- 184K

KUDCA- 62K

IPZN- 414K

Edited by aekiel - 4 years ago
kankabhor thumbnail
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Posted: 4 years ago
#3

I am in same boat as you. When there was news of show goign off air earlier, I blamed PH more as I thoguth they were not ready to negotiate the terms, change slots or shift to OTT. But today I fully blame Sony for this unprofessionalism.

This is not the way to run a Channel. In future, good actors and PH wont work with you. And this has become habit for Sony. I appreacite that Sony brings new concepts but what is the point if they can not give opportunity to makers to tell the story. Why can't you brign finite 6 months shows so that fans are ready and writers can tell the story properly. 6 months are enough to tell a good story only if you fix the term at the start of the show.

I am very disppointed as a viewer who always gives chance to Sony shows. I did not even watched IPZN promo or knew it was Gul's show when I watched first episode. I just saw new show on Sonly and watched first episode. Then I realized it is Gul's show and then searched for promo. But this is not happenign anymore.


P.S: I too subscribed to SonyLiv UK only for IPZN. When show started Sony had not launched SonyLiv outside India. I had Indian SonyLiv subscription which I used with VPN to watch IPZN. As soon as you launched it in UK, I paid entire years subscription only for IPZN thinking it will atleast run for 8-9 months.

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Posted: 4 years ago
#4

Yes, it is highly unprofessional on Sony's part. PH was covering all costs and welfare of its cast / crew when they shifted to shoot offsite, where may I add they encountered cyclone damage too. I really feel for the cast / crew who put in so much effort, in the hardest of times, taking personal risks for a show - yet were completely blindsided by the channel.

rubys07 thumbnail
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Posted: 4 years ago
#5

Agree with you all when I say I am disappointed. I am not someone who invests emotionally or financially on Indian Television because frankly, it's just not worth it for me. I didn't know this was a Gul/4Lions show either when I first saw the promos on YouTube and when I found out, I still kept watching it (despite certain reservations I have about the PH) because by then I had realized how different it was not only from other shows by Gul/4Lions but also from its contemporaries. The fact that it was being aired on Sony gave me more to look forward to since I know Sony has always been a platform for innovative and experimental concepts. A couple of reasons I (and many of us I believe) liked the show:

1. The concept wasn't absolutely unique but the show managed to focus on its themes and convey its message very subtly and as a natural part of the plot progression, without making it look preachy or holier-than-thou.

2. The script and the dialogues felt fresh and relatable. I cannot begin to tell how completely bored I am listening to the same old dialogues repeated by a hundred different characters on a thousand different ITV shows. At the initial stages of IPZN, I used to predict what a character might say in a certain situation and more often than not, I was wrong, and I was happy as an audience that I was wrong. Majority of the ITV shows lack the surprise element because they just don't bother but this show paid attention, and it was evident in the dialogues that were given to each character no matter who it was--Ishqi, Ahaan, Daadi, Karthik, Sonu, Raj, Chacha, Chachi, Maasi, Mayank, Sarla etc.

3. Most ITV shows don't know how to be naturally funny. Humor is a tricky art: not everyone can pull it off without making it look absolutely pointless and a pathetic attempt at forcing someone to laugh. Ishk Par managed to pull off humor really well because it just knew the psychology of its audience. The humor of this show was universal: no matter what age, gender, cultural or linguistic bracket we belong to, we found it naturally hilarious. That's a feat in itself considering how way below average ITV humor in general is.

4. The characters didn't have the typical ITV feel to them. As a normal, real human being, I don't look like Aishwarya Rai everyday, nor do I have absolutely gorgeous hair and my makeup game on point 24x7. I do not connect to characters who look gorgeous all the time, even when they're kidnapped and being held underground without food or water.

Ishqi, with her ordinary wardrobe, no visible makeup and her short hair, felt relatable.

Ishqi, dealing with body shaming/fat shaming and both her and Sonu's struggle/desire to fit in to a dress vis-à-vis the society's labels of 'beauty' felt relatable.

Ahaan knowing what is right in many scenarios and still letting the elders have the final word (because family relationships are delicate and important) felt relatable.

Karthik and Sonu, who respect their older brother and still manage to have light-hearted fun and leg-pulling, unlike most of ITV shows that depict a Suraj Barjatya (no offense) like picture of siblings, felt relatable.

Ishqi's dreams felt relatable.

Ahaan's overprotectiveness and worries felt relatable.

Karthik asking questions about society's norms felt relatable.

Sonu's constant struggle to be the 'ideal' and seek validation felt relatable.

Daadi and Sarla's taunts over trivial things and backhanded comments on anything progressive felt relatable.

I could go on and on but I wouldn't because somehow Sony doesn't see ANY of it, and I am not sure why. When other leading ITV channels are constantly competing over content that gives them exposure and popularity, so much so that some of them even turn to their regional peers for content to be remade in Hindi to target a greater number of audience base and keep them hooked, Sony chooses to turn a blind eye to its original content. I've witnessed this going on for decades and it never mattered to me as much because no other show was able to strike a chord with me the way this one did.

This show deserves a proper closure: no matter how well they wrap it up by mid-August, many of us will know in our hearts that this is not how they wanted to tell the story, and it's upsetting to think that they'll have to leave the stage before they finish the act in a manner that would be fair to the show and its loyal audience.

Saying 'no' straight-out is one thing but leading ALL these people on: the cast, the crew and not to mention the audience who's been doing YOUR work (promoting the show, reporting piracy, encouraging all to support the channel etc.) all this while is NOT DONE.

It's utterly unprofessional, reckless and counterproductive for the channel in the long run. As an overseas viewer, this is the first and last time I will pay for a SonyLIV subscription, and so will several of my friends who bought it ONLY for this show. All because we wanted to support the channel and the show. All because we didn't want to resort to illegal means to watch it without paying. All of that for nothing.

Sony folks, I wish you could see the number of lifelong customers (and their businesses) you'd be losing with this one decision but it probably does not matter since you never cared about your fictional shows (which, at any given time, is generally far better than what other channels offer) anyway.

---

To Gul and Four Lions: All my past cribbing aside, I really really hope you can revive this show/bring something similar on a different platform that appreciates unique and good content. If that happens, you'll find me cheering in that crowd with millions of others who love your shows.

IshqaanFan001 thumbnail
Posted: 4 years ago
#6

Absolutely agree with you. The way they r promoting kbc, super dancer and indian idol, just for the sake of money and nothing else. Even after the news of extension, sony tv didn't promote the show to for gaining trp. They r still promoting krpkab and kudca almost in every break, that they get. But they didn't promote ipzn in same way. Still the trp was at same level as krpkab and kudca.... On their official yt channel difference in the no of views of sneak peek between ipzn and these other shows... Views habe even surpassed indian idol and super dancer... Still they didn't understand the connect the show has with urban younger crowd.... Now everything in story will b so fast paced that it will not feel like a proper ending at all....

IshqaanFan001 thumbnail
Posted: 4 years ago
#7

Sony tv has started running behind money and have forgotten that they used 2 give content rich shows. They never stretched any stories and had finite endings to all the shows that they have shown. Now it seems that they r only dependent on indian idol, super dancer and of course KBC. Ishk par zor nahi was not only a show but was an emotion for us. I subscribed to sony liv app only because of this show. The story was realistic. The best part was that it was unpredictable. All characters were realistic. We see all these characters in our day 2 day lives. Each episode raised questions on social issues that we see in our day to day lives. That is what I liked about this show . All characters and their pov were realistic and would make us think whether it was right or wrong. We decide what is right or wrong. Show didn't tell us what is right or wrong. Social issues like body shaming, victim being blamed for ill treatment that victim got, trying to b a perfect husband, perfect girl, perfect woman and not 2 forget pressurizing women to b perfect in everything... The so called weight of sanskaar to be lifted only by women and not men... Negative things about a man is his not negative but his hobby and woman being a wife has to bear it all. In each and every episode they raised these issues and got everyone thinking... Sony tv u have not done the right thing by pulling the show off air.... U have scared viewers for life and they will not forget this... Hope your all shows(new or old) fail miserably and bring down your channel to its knees and in deep shit.... Your unprofessional behaviour has also given a major thinking point to all PH about working with you in future... Hope u suffer the worst loss and get the worst position in viewing your channels

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