What counts as an impression? One person watching it would be an impression?
its not even one person watching if you go by traditional method. one person watch or family of 10 watch it only one impression from that household would be calculated. As i dug deeper, their methods are so unreliable, in traditional method if you watch the entire episode, the system would capture just a min of that
atleast in US, its better not completely reliable as there viewers in millions are secondary for them the most important ratings for network TV is 18-49 demographics

