PS|EDT 59|Lost Marbles, Amrish Puri & Phata Hua Sar (DT nt pg81) - Page 39

Originally posted by: Swastika34

I hope u didnt burn anything !! 🤣🤣

Everyone is safe 🤣

Originally posted by: Transference

So, let me try and put some perspective as a professional!

The business of media is very different from what fans perceive to be.

Every media spot is a property to be taken by advertisers or cross brand promotions which are actually revenue generators for the channels and production houses.

For instance, the number of ads streamed during a telecast resulting from spot buying, media buying, product integration or even a banner ad would decide the revenue generated by the channels.

Other properties that generate include award shows, sponsorships and other ATL marketing activations. Now, if a brand wants to invest in a media spot or advertisement banner, the first thing they would ask a channel is for a quantitative data that would reflect the viewership and help them assess the impact on their investment.

Now here that’s why for ages, the BARC system has not been able to change the way they quantify data. The quantification of data is faulty, it’s not been changed because it’s a tedious task to do so.

However, with OTT, and digital streaming platforms gaining popularity, the quantification of a BARC data is irrelevant for a OTT platform show.

So, the Indian television industry which streams on TV channels of GEC category are majorly BARC data driven, while the OTT streaming platforms are driven by Subscriptions and real-time viewership.
So, if someone is investing in a media spot, they would prefer a good quantification of ROI.

Sorry if I went a little overboard with the technical details, but this is how sponsorship, revenue generation and business model of channels work.😆

Slashing the long story short, channels view TV shows as not sentiments but business properties. If these properties are not scalable, quantifiable and give me a good return on investment, it wouldn’t take a a second for the channel to pick the asks and want to work profitable proposition for investment again.

No matter what fans would like to believe, they don't have a say in financial decisions. At the end of the day, they have a business to run. Sentiments are secondary, revenue is of relevance.

Thank you for sharing this! Very informative post! I think this applies to business in general. Revenue is what matters in the end and everyone wants to stay afloat in the long run. What I don’t understand is them making the same mistake over and over. Shows that are not toxic simply don’t work for ITV. So just go for what works. Why bring in these unique concepts that won’t get high trp no matter what? It’s wasting the effort of the team, the time invested by fans, building new sets, and all the cost that goes into launching a brand new show. I feel like they repeat this cycle every few months. Why pick up shows that require a certain level of risk if they are not willing to give it time? Risky investments requires time before ROI can even be considered. I understand the overall business concept and discussion but I don’t think these channels are wise in the long run. Neither are they able to provide quality shows nor are they making smart business choices. The entire format needs a complete evaluation. They need to start from scratch.

Originally posted by: mpks1

Awwwww! ❤️But he didn't see the paper or the burn mark😭

I wish if He had seen!💔

He would've known She's moved on!

But Anyways He doesnt remember about the diary so It's okay😆

Originally posted by: raindropsroses

Stalking comes handy sometimes 🤣 Learnt it at college 🤣

College mein Kya karti thi tu Nivi 😉🤣

Originally posted by: mpks1

Did you burn any thing? Food, paper etc.😆

Thankfully no 🤣

I really don’t understand why she didn’t have a vessel to burn everything 🤣 Isn’t that what they usually do

But the theatrics that this had was amazing That ashes flying around scene gelled so well with the kandar flashback oops, now I have to watch it again 🤣

Originally posted by: ItsmePriya

Mami and Mama don't have a surname🤣

Or Mami is kanjoos and she did not even make a name plate for her house🤣

I would have thought maami would love to advertise her name in front of her house 🤣

Kiraaye ka ghar hoga, iss liye nahi rakha name plate 🤣

Originally posted by: mpks1

Awwwww! ❤️But he didn't see the paper or the burn mark😭

Paper abhi nahi dekhega, otherwise how will we get our angst and slow burn 😆

I hope he sees the burn mark though!

Originally posted by: AppleOfEye

Haath chuta, mann naa chuta ❤️

I love how he sees his hands after touching her ❤️❤️.

After their hug, during the reception moments and today.😍

Originally posted by: GrilledCheese

I would have thought maami would love to advertise her name in front of her house 🤣

Kiraaye ka ghar hoga, iss liye nahi rakha name plate 🤣

Mami knows how to get the rented house in her name as well. Hadapna uski baen haath ka khel hai😆

Originally posted by: AppleOfEye

I wish if He had seen!💔

He would've known She's moved on!

But Anyways He doesnt remember about the diary so It's okay😆

Wait what? He doesn’t remember the diary? 😱