Shivangi /Pallavi AT #7-When Pallavi Is Here, Have No Tear! - Page 71

Originally posted by: Inese_20

That basically means you got me all distracted while you were sitting back and enjoying the episode 🤣🤣

Agree with that thumb rule you mentioned 😎

Amna, this comment was for you 🤣

sorry Ashi, I confused you with Amna- Amma

Originally posted by: drnidsur

Yaaa I wish the cast n crew works on that otherwise better decrease it .

Rn every minute it important of 20 mins which comes onscreen

Yeah they should now work cleverly on what to show in those 20 mins

Originally posted by: aye-masakalii

If the news is accurate, it means the channel has told them to pull up their socks. Usually, they'll have given a deadline as well.

TRP is such a messy system, which is why I don't discuss it much online. BARC points are pulled basis a sample of 40,000 households and businesses in the country with a TV connection. No one except the agency knows which 40,000 are being sampled at any given time, but iirc, the breakup is 60:40 for urban:rural and 65:35 for Hindi-speaking/South. 25% of the panel is changed annually, with the entire set of empanelled households thus renewing every 4 years.

Point is, in a country of 1.3bn+ people, 40,000 is a terrible representative sample. Additionally, TRP is taken as the only metric for the success or failure of a show. When the only metric is such an unreliable standard, success or failure becomes a shot in the dark. It ends up boiling down to luck more than anything else.

I don't know how this TRP system works and how accurate and inclusive it is. One thing I know is, if you wanna experiment with content, TV is not the space for you. TV is restricted by demand and supply game.. That's why the digital space is evolving so rapidly because it gives both makers and the audiences liberty to experiment with content without having to be in the number game.

Originally posted by: SexyPotato

Get well soon dear.🤗

Hume kaha chain hai. The way people are behaving third wave is not so far.🥱

Thank you 🤗

Woh toh mat pucho

The way ppl are holidaying khair, 2weeks mein that will show up in cases

Originally posted by: Amnnaa

I am. Especially in social medias. But I am so talkative when I am with my close circle 🤣

That’s the story of all introverts 😆

Originally posted by: drnidsur

So does it mean watching on any of these jio TV n all also don't count ?

Also like what is measurement I heard 50k somewhere but I am confused .( I mean ki how many are analysed ?)

As per the numbers BARC themselves has released, 44,000 currently, which was supposed to go up to 55,000 this year. The tracking of who's watching what is done as explained here (just copied this from the link I shared because I'm lazy about typing):

Embedder equipment is placed at the Broadcaster’s headend where the Channel signal transmission begins. The device embeds a unique watermarked code in the audio component of the program content workflow. This code consists of the Channel ID & the time stamp. Each channel has its own unique code (or codes, in case the channel has taken a back-up). Once the unique watermark IDs are generated and assigned to each broadcast station cooperating with BARC India, the embedder is installed at the broadcaster’s headend transmission site and a special channel specific electronic card is inserted. The results in the embedder continuously placing a time stamped channel name and watermark ID in the channel’s content workflow. The watermark is an inaudible audio code made available to TV broadcasters that subscribe to and support the BARC India measurement of TV audiences. A master list of TV Channel Watermarked IDs is stored on the BARC server and downloaded to BAR-O-Meters for the identification and measurement of TV Channel viewing.

By all currently available information, JIO tv and all can't contribute to the TRP because the system in place to measure viewership predates JIO tv, thus it's technologically not possible, but I don't think BARC has officially answered the question.

That's why I find it all so messy. TRP is taken as a success metric, because greater the viewership, more benefit it is to advertisers, and thus, more profitable as the ad time value increases. But then, Jio TV viewers see the same ads. Hotstar (or Voot/Zee5/OTT platform) viewers see ads. Hotstar Premium (Voot Select, etc) subscriptions also generate significant revenue. So then, looking at TRP as the single metric of success or profitability is wildly inaccurate, but the change will have to come from the advertiser's end- when they start valuing digital ads, etc as well.

Problem is, most OTT platforms don't have good systems in place to attribute subscriptions to certain shows, ie, you may have subscribed to Hotstar for MHRW, but in order to attribute your revenue to MHRW, Hotstar needs to verify that a) you've paid only for this show and b) had this show not existed, you won't have paid, which is complicated, and most of these platforms don't have data and analytical systems in place to figure this out. Netflix, I believe, is the only one to have nailed it so far, explaining their position as a market leader, and why they don't have any advertiser dependence in a 'free' version like the others do.

Also, OTT platforms don't disclose viewership data, even to the show themselves, so shows have no idea on whether or not they're performing well digitally, and hence can't respond to digital reception like they can to TRP. But since TRP is so random, responding to TRP drops rarely helps.

(Sorry, this got super, duper long. Thanks for attending my TED talk :P)

Originally posted by: Wallflowers

No I am not a medico😆

It's Jhanvi. 😆

Okay, Jhanvi ❤️ just making my keyboard learn your name so that it doesn’t autocorrect again 🤣

Originally posted by: drnidsur

Thank you 🤗

Woh toh mat pucho

The way ppl are holidaying khair, 2weeks mein that will show up in cases

Oh my god it's horrifying. My relatives are now also struggling with post covid complications and now this third wave

Originally posted by: Inese_20

Every medico I meet has the same story 😭

I hope you are doing better now Nidhi. Get well super soon.

hugs hugs 🤗🤗

Ikr

Can't study -take a break - regret -study

Yaa I am doing much better now thank youuuu🤗🤗

Originally posted by: Inese_20

Thank you ashi. I would love to know more about it.

I am sure that research was a hard one. 😒 Glad that you could pull through it.

Just replied to Nidhi above with some of the key interesting points. It was tough, but a whole lot of fun eventually!! Not gonna complain about it.