New Delhi, Jun 26 (IANSlife): The death of Bollywood actor Sushant Singh Rajput has initiated a wide discussion on ‘nepotism in Bollywood amongst people. A recent study has revealed that on June 14, the day Sushant died by suicide, and June 15, searches with keywords "nepotism in Bollywood" spiked by almost 2000 per cent.
The study by SEMrush tracked how often the word "nepotism" was searched from May 2019 to June 2020. It shows that during this period, it was searched an average of 62,458 times each month.
The study shows these searches spiked dramatically with Sushant's sudden death. Following the spike, there was a dramatic fall in the number of times the keyword "nepotism in Bollywood" was searched. On the June 15, 16, the number of times this keyword was searched fell to only 153 per cent higher than average.
Speaking about the results of the study Fernando Angulo, Head of Communications, SEMrush said: "Our study should serve as a caution to Bollywood. Many who love its movies secretly aspire to stardom, when these aspiring stars feel they have no chance of realising their hidden ambitions, their enthusiasm for Bollywood's fare may wane. For Bollywood to be seen in the best possible light, it must not allow for a repeat of what happened to Sushant. It should give outsiders who are talented the same chance as that given to insiders. When the masses see that outsiders with no links to the movie industry are making it big, they will view Bollywood's productions in a more favourable light. As a result, the receipts earned by the box office will increase".
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