South industry gives more importance to the quality of the movie rather than the stardom itself; although if a famous star kid is launched in a grand manner, and the movie sucks,then its pretty much over for him.
Tamil- nepotism started in the 80s itself with Sivaji Ganesan's son Prabhu. In the 90s lots of producer/director/star kids were introduced eg Vijay, surya, prashant. Vijay's popularity was only average in the beginning while surya was nearly written off in his first few movies. Only when he improved his acting,audience started to accept him. Same goes for Dhanush. He was heavily criticised in his first movie and had to prove himself with his acting. Nepo kids like Vijay, surya, Dhanush have now reached a point where people forget that they r insiders.
Unlike bollywood, tamil audience glorify outsiders like sivakarthikeyan, vijay sethupathi, ajith etc because their struggle to achieve success in the field resonates well with the audience.
There are tonnes of star kids who failed miserably despite having a strong background. Eg, Shanthanu Bagyaraj, rajinikanth's daughters directorial ventures.
Telugu- bollywood and telugu industries are highly similar. Anyone that has a name of akkineni, daggubati, allu etc will be introduced lol. Howevrr just like bolly only a handful of them r talented. Naga chaitanya imo isn't great so is mahesh babu. The worst of the lot is Nagarjuna's other son Akhil. But the craze amongst the telugu audience allows these Nepo kids to survive.
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