WHY IS SONY NOT PROMOTING BEYHADH 2

Hi guys,

I see the hungama on Twitter about Sony not promoting B2 and even I am also wondering why aren't they promoting it as much as the other shows. Is it because Jennifer's fans do promotional work for her or is it because Jenny and Beyhadh are a brand themselves? Or is it because B2 is so popular on social media that it needs no promotion?

I actually do not understand Sony ki dimaag mein kya chal raha hain. High budget shows to gain more outreach, you need to promote them. Even if there is a large starcast, there still needs to be promotion and PR activities. Maybe BTS not possible cause then B2 plot will be revealed and there won't be any suspense but at least thoda sa promo dekhado.....Like MAYA X MJ promo.

And Sony uncle, maybe you can make a promo about Maya and Rudra moving to Maya's home. Or maybe Rajiv teasing Maya and Rudra..... something fun filled and light. This is a dark story so a sweet light promo will do. We are only asking for 1 promo a week and maybe 3 snippets of the episode per week and some other little promotion.

I think the FD does not mind Sony using their pics and they are happy if Sony uses them. Just give the FD the due credit. They have actually made Sony's life easy.

Something tells me Sony wants to get rid of the show as soon as possible. That’s why they were so eager to put b2 on its digital platform.

Ab show off air nhi ho rha. Kam se kam ab new promos toh tv mein dhikaye 🤓

I think BH 2 lost its charm with its weird story. The idea of lead lady involving intimately with father and son is just not palatable to most.

Why it's weird? In fact Bayhad 2 obsession is more logical, as the leading lady has a valid reason for being dark negative and Vengeful.

Originally posted by: pfalcon1949

I think BH 2 lost its charm with its weird story. The idea of lead lady involving intimately with father and son is just not palatable to most.

It's not that the show has lost its charm, but rather Sony is finding it weird to promote such a show. See they were regularly posting precaps and promos until Rudra and Maya got married. Because until that point it was still "less weird" if that's the right way to describe it. Now though, the show has moved into unexplored realms and Sony doesn't know how to react to it.

Good content doesn't need promotions and marketing...it automatically attracts good viewers 😎

On a side note, Sony is clearly discriminating between shows.

first reason its finite series

second -somewhat its not upto the level of B1, So not going well with TV viewership

There were billboard cutouts of Beyhadh in my city, that's massive promotion by any channel

Originally posted by: Priya-Anand

first reason its finite series

second -somewhat its not upto the level of B1, So not going well with TV viewership

But still even though its a finite series, they should try to increase viewership to increase TRP and maximise profit. Even though a tab viewership is not great, online viewership is high. Online mein bhi kuch promo nahi diya.