Originally posted by: manzilmukul
Simple, brands invest in influencers and celebrities who have a greater fan following, reach and engagement. For example for a fashion centric content Iād go to a Komal Pandey. For a serious beauty post, Iād chose a Corallista. For small town targeted content, Iād use Shreya Jain.
For Global reach, Iād choose Erica or Kayaan Contractor. Kusha and Dolly for younger millennial content. Generally these influencers announce paid partnerships on their posts. The higher the followers, the better chances of better brands paying them
Well, there are chatbots created everyday on Instagram thatās why followers fluctuate everyday.
Another interest trend which has started these days is āmicro-influencersā Itās a term used for people who are not followed greatly but have great content and a specific audience reach!