Originally posted by: manzilmukul
Simple, brands invest in influencers and celebrities who have a greater fan following, reach and engagement. For example for a fashion centric content Iâd go to a Komal Pandey. For a serious beauty post, Iâd chose a Corallista. For small town targeted content, Iâd use Shreya Jain.
For Global reach, Iâd choose Erica or Kayaan Contractor. Kusha and Dolly for younger millennial content. Generally these influencers announce paid partnerships on their posts. The higher the followers, the better chances of better brands paying them
Well, there are chatbots created everyday on Instagram thatâs why followers fluctuate everyday.
Another interest trend which has started these days is âmicro-influencersâ Itâs a term used for people who are not followed greatly but have great content and a specific audience reach!