This old Bollywood studio is up to its old tricks yet again. For its upcoming action thriller starring two heroes, it has asked theatre-owners to hike the ticket prices from 22 per cent to 40 per cent. Those who won’t follow the diktat will not get to release the film at all. While most (fearing isolation) have agreed, some have dug in their heels and decided to give maximum shows to a South Indian historical drama. The last time this studio had compelled theatre-owners to jack up the ticket prices, their festival release fizzled out even before the weekend was over.
2