Originally posted by: CottonWorld
Aren't these mobile companies hiring brand ambassadors for particular models these days?
I used to think that too. But what they do is hire a celeb for a particular model then cash in on the popularity of the celeb...billboard/tvc dekhne wale ko utna kya pata. They see PC endorsing zeherchand ilaichi, but in their head they take it as PC endorsing Zeherchand gutka. It's similar to celeb endorsing CDs or soda made by desi daru company.
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