What you have to say about this?

Moreover the product is a scam which cheats people and doesn't work!

I watch american and british beauty gurus who are of indian descent who have reviewed and bashed even indian makeup brands like lakme for only stocking very light skin tone shade foundations despite majority of indians being of medium to deep skin tones.

It's like india, pakistan and other south asian countries have become completely delusional into believing ''real'' south asians are mostly meant to be fair, and the ones who are dark are just from poor families. Like get a reality check.

Skin colour has nothing to do with wealth as you can be born rich or poor and still be fair or dark, and it doesn't matter whether you tan in the sun or not, you can't alter your natural skin tone. I hate how they act like people who are well-off/ wealthy are of lighter skin tones because they don't work in the sun doing labour intensive jobs and only poor indians who work in the sun are dark. That's rubbish! As if dark skin tone people aren't born into families of wealth.

Members of the ambani family are of deeper skin tones too, but i've noticed that they are married to lighter skin toned women, so their children have more medium skin tone. Wealthier people are more skin colour obsessed so marry their children to lighter skin toned people for fairer children.

That's the only reason why the wealthy and well-educated section of india are less darker, because of choosing brides and grooms on the basis of colour to get fair children, they can afford treatment and skin care to lighten the skin, and work in doors so don't tan as much, other wise a person's wealth doesn't determine what skin colour a person has from birth. Even those wealthier people with medium/ deep skin can't alter their skin tone unless they spend their money on treatments to lighten the skin permanently, which are expensive, but even then that doesn't change the fact they are of medium/ deep skin tone from birth and only used their money to gain access to expensive treatments to alter their skin.

It's sad when your family does that! Here most of us are the same skin tone. But people often tell that on your face at a wedding party you attend. And it's humiliating!

The dove ad perfect 10 shows how much pressure is there on small kids!

We should atleast be able to teach our younger generation to be happy in their own skin! Their should be fairy tales of a dark skinned beauty!

Even our kaali ma, shiv ji & kaana couldn't inspire us! Why!

No ways! Your own family does that to you? I've never experienced anything of a such in my family, and my skin is described as medium tan, although I have a chachi who is so insecure about her skin tone that she shows awe for my fair skin toned sister's skin tone, and even once refused to wear a white anarkali at my auntie's wedding, and my aunty said something behind her back along the lines of " that kaali (don't know what she said here) is afraid of looking more kaali". That annoyed me, but also my chachi annoys me for obsessing over fair skin and feeling insecure with her skin tone. When I went on holiday to pakistan recently, my mum's sister was using some bleaching product on herself and my mum and she asked me to do it, I straight up refused. If anyone says anything about my skin colour, I have a smile on my face and say to them I like my skin colour, it's the same as every other south asian anyways, so why wouldn't I like it. Any if I am offered to use bleaching/ lightening products I say as nicely as possible that what's the point when it won't change the skin colour you are born with. I'm proud of my skin colour and never had a problem with it, so why should I let someone feed an insecurity in my mind about something that personally doesn't bother me?