screens but things are looking bright for
Bollywood this year with the industry
delivering several hits in the first half.
Success of Deepika Padukone-starrer
" Padmaavat", Alia Bhatt's "Raazi" and "Veere
Di Wedding" has proved that female-led
dramas are commercially viable and have a
huge audience base.
"Baaghi 2" and "Sonu Ke Titu Ki Sweety",
both featuring a young cast, also minted
money at the box office. According to
experts, the industry has done better than
last year."The first half has been outstanding
as compared to 2017. This year, both big
and small budget films have done well.
There has been a rise in footfalls and
growth and the credit goes to superior
quality of content.
"Audience is getting smarter. They make a
choice today about whether they want to
have a theatrical experience for a film or
want to watch it at home or on the phone.
So the filmmakers have to up their game
and provide content that not only appeals to
them but also proves to be a visual treat,"
Akshay Rathi, a city-based exhibitor, told PTI.
Film critic and cine historian Rajiv Vijayakar
said the second half of the year looks
promising as some major titles are lined up
for release."The first half of the year has
been a year of great performances and
content in form of 'Padmaavat', 'Parmanu',
'Hichki', 'Sonu...' and 'Baaghi 2'. With the
release of 'Race 3' and 'Sanju', the first half
already looks very bright. The second half
has some really promising films to come," he
told PTI.
Films across multiple genres have done well
at the box office and the top grossers also
include "Parmanu", "Padman" and "Raid".
The first blockbuster hit of this year was
Sanjay Leela Bhansali's "Padmaavat"
featuring Padukone in the title role. The film,
also starring Ranveer Singh and Shahid
Kapoor in the lead, released on January 25
amid a lot of controversy. It raked in over Rs
580 crore worldwide.
"I feel blessed to be associated with a film
that has created history in so many ways.
For me, the box office collections are only an
indication of how much love the film has
received. The response has been beyond
overwhelming and I am grateful to Sanjay
Sir yet again for entrusting me with
Padmavati," Deepika said in a statement to
PTI.
"Sonu Ke Titu Ki Sweety", featuring Kartik
Aaryan in the lead, turned out to be a dark
horse at the box office. The small budget
romantic comedy collected about Rs 148
crore. Ajay Devgn starrer "Raid" was another
hit and made a little over Rs 140 crore.
"Each of our last four films, 'Hindi Medium',
'Tumhari Sulu', 'Sonu Ke...' and 'Raid' came
from a very different genre, but have all
done exceptionally well at the box office. We
believe that a good entertaining film will
always find its audience and reach its
potential," Bhushan Kumar of T-Series told
PTI.
Tiger Shroff starrer "Baaghi 2", which was
produced by Sajid Nadiadwala, opened with
Rs 25 crore and went on to earn Rs 250
crore worldwide. "The key to a commercially
successful film would be the one that is all
inclusive and meant for a larger base of
audience. Whatever bracket of genre we put
these films in, one thing that is common is
that they entertain a large section of our
diverse society," Nadiadwala said.
Rathi predicts a positive outlook for the
remaining year with the release of "Race 3",
"Sanju", Aamir Khan's "Thugs of Hindostan"
and Shah Rukh Khan's "Zero"."'Sui Dhaaga',
'Dhadak' and 'Simmba' (also) look
promising. 'Thugs...' will do a phenomenal
business given the fact that it has Aamir and
Amitabh Bachchan in it," Rathi said.
http://www.dnaindia.com/bollywood/report-with-salman-s-race-3-srk-s-zero-and-aamir-s-thugs-of-hindostan-second-half-of-2018-looks-promising-predicts-trade-guru-2625398.
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