October shows excellent growth on Saturday

October has shown excellent growth on Saturday of around 55-60% with collections set to be around 7 crore nett. It will take the two day business to a total of 11.50 crore nett apprx. The growth was a huge 65-70% in metros though smaller cities are less which is expected due to the content of the film..

The Saturday trend is very solid for the film with growth being like many of these urban films like Piku, Neerja, Pink, Hichki etc. Last week Blackmail could only grow 30% despite having a lower starting point than October which made it tough for the film. The growth od October keeps the film in with a chance. A Secret Superstar grew 85% on day two but that was a huge national holiday (the biggest day for box office collections) and Aamir Khan factor who has an equity with the audience as far as content goes. So October with around 60% compares well with that also.

The Sunday growth will be more limited as these metros which have shown huge jumps tend to drop or be flat on Sunday and the help from other centres will be less but day two has put the film in a decent position if it can hold on the weekdays.