October has shown excellent growth on Saturday of around 55-60% with collections set to be around 7 crore nett. It will take the two day business to a total of 11.50 crore nett apprx. The growth was a huge 65-70% in metros though smaller cities are less which is expected due to the content of the film..
The Saturday trend is very solid for the film with growth being like many of these urban films like Piku, Neerja, Pink, Hichki etc. Last week Blackmail could only grow 30% despite having a lower starting point than October which made it tough for the film. The growth od October keeps the film in with a chance. A Secret Superstar grew 85% on day two but that was a huge national holiday (the biggest day for box office collections) and Aamir Khan factor who has an equity with the audience as far as content goes. So October with around 60% compares well with that also.
The Sunday growth will be more limited as these metros which have shown huge jumps tend to drop or be flat on Sunday and the help from other centres will be less but day two has put the film in a decent position if it can hold on the weekdays.
October had a low opening of around 10-15% and is probably the lowest opener ever for Varun Dhawan but that was sort of expected due to the genre and trailers. Generally Varun Dhawan starrers are entertainers barring this and maybe Badlapur but even that had a hit song or two. Also Badlapur was at a time when Varun Dhawan was not the star he is today so the audience is not set as to how they want to see a certain actor.
This film does not even have the music to support the film initially. At the end if a film does not entertaining then there is not much any satr can do on the first day and this has even been proved with the likes of Shahrukh Khan and Aamir Khan.
It becomes a growth story even with the biggest stars and it is same case here with the film depending on the Saturday growth and more crucially the weekdays hold which will give it a chance for it to run for a weeks. .
The director has a good track record with films like Vicky Donor and Piku doing well but those are films without a leading male star and the game becomes different when there is a big star and the story telling and treatment has to adjusted to incorporate the star and if we take last ten years this is where these type of directors generally fail as they are unable to adjust.
Its hard to recall a film a low medium budget concept metro film with one of the leading stars working at the box office although there are some which have worked with the female stars. This film has low costs so with the non theatrical revenue it is not much of issue to be financially safe but its always about sustaining at the box office and finding appreciation and that remains to be seen over the next few days.
The Hollywood film Ranpage also released and it had potential to give October a run for its money as there are places that like this sort of big Hollywood cinema but it has not had a 3D release at multiplexes which will curtail its business. The opening was similar to October with hindi markets less but South helping it with better numbers.
Cricket
Health and Fitness
Mahadev And Sons
18