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Written By Aishwarya V Mumbai February 5, 2018 12:05 pm
Shah Rukh Khan is known for his unique style of promoting his films. He unveils small promos or travels on a train as part of the promotional strategy of his films. Currently, he is completing the shoot of his upcoming film, Zero which will release this year itself.
On January 1, 2018, Shah Rukh announced the title of the film and shared the glimpse of his look much to the excitement of his fans. Now, as per reports in a leading daily, King Khan will be unveiling something or the other during the major festivals of India until the release of the film throughout the year.
Talking about it, a source stated to the daily, "SRK wants to make it more of a celebration. Hence, he has decided to post tidbits from the film, to commemorate each festival." During the release of Anushka Sharma's film Pari which is set to the hit to hit the screens during Holi weekend, the official poster of Zero might be released. The source said, "The film's official poster hasn't been unveiled. Even the looks of Katrina Kaif and Anushka have been kept under wraps. So, SRK definitely has some plans for Holi."
Moreover, Zero has Salman Khan in a special cameo and the superstar's film Race 3 is coming out in Eid. The source further said, "Salman and Shah Rukh are buddies and the former even has made a cameo in a song for Zero. While the first teaser was just a glimpse of the character, the second one is expected to give an insight into what the film is all about. The VFX team is busy with the post-production work and the entire cast and crew is happy with the way it's turning out."
Finally, during Diwali weekend, we have Aamir Khan's film Thugs of Hindostan. So, Shah Rukh is most likely to unveil the trailer of Zero which will be attached to the theatrical release of Thugs of Hindostan. The source added, "The first three-minute trailer of SRK's film will definitely be attached to the prints of Aamir's actioner."
This kind of promotion is indeed interesting!
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