Originally posted by: theeki.mithai
But then branding would have all sorts of reactions too? Some would agree with the packaging while some would not.. Those who do not find the packaging to be attractive can hardly be deemed wrong
Absolutely. The critics are not wrong and have every right to express their dissent.
But I feel they may be misguided. There are two types of critiques when a celebrity is picked over an expert for branding.
The first kind is backlash questioning the credibility of the celebrity. Backlash like this totally fails to examine why the celebrity was picked over others. It fails to do a pro-con analysis before reacting. This while not wrong is very misguided.
The second is criticism for the preservation of authenticity. This criticism is more nuanced. It is not a backlash against the celebrity. They acknowledge and understand that the decision was one for brand outreach. They question the necessity for it.
"why the hell did you pick a celebrity over an expert" can sometimes be a dumb question that lacks big picture thinking. "I know you picked a celebrity for reach, but you shouldn't have because of X" is a better approach.
A literature buff may feel that literature does not need PC's fan following. They may feel that the niche circle of other literature buffs is more than sufficient. They want future events to focus on literature and literary experts rather than celebrities. This opens up to further discussion with others involved as to what is the purpose of the event and what the vision is for the future and how it is best expressed. But if they merely "why the heck did you pick PC", the big picture gets lost.
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