ann & sugummar
Lets look in detail at 9.30pm slot. Most hindi serial watchers try to shuffle between SP, Colors & Zee in this time slot and rarely opt for Sony.
- YRKKH on SP has been long running an 8 yr old show. There may be people like me who rarely watch this particular show and may not be interested also in kitchen politics or over dosage of few rich families repeated drama. New couple Naira-Karthik grabbed some attention this year after this show had a revamp and so it again got popular with younger generation also got ratings. However for close to 3.5 months they dragged another wedding in two families with no great drama element but focusing only on prolonged pre-wedding and actual marriage rituals.
- Swabhimaan on Colors started well with good concept of a strong single mother and her two educated daughters, also fared well on ratings chart. But soon makers digressed into typical saas-bahu or some OTT drama post wedding of girls. Then it was abruptly pulled off few months back and instead of launching a new show Colors extended its 9pm show Shani into the same slot for a long period. Their new show Laado 2 was launched at 9.30pm just a month back and its trying to build pace and twists now..
- KRPKYB on Sony lost its sheen with young audience after marriage of main leads when it again went on a saas-bahu mode and then it took a separation leap with a 7yr old child. Its pace was too slow before KBC occupied its time slot.
So when KDB started at same 9.30 pm time slot on Zeetv during Jul 2017 most hindi TV viewers were looking for alternate options and it was a good attraction for them to start a new fiction show promoted as a spinoff of a successful show KKB by Ekta with Abhi and Pragya's family getting highlighted in promos and precaps, and advantage was it starts immediately after KKB ends on Zee. 😊
In addition the above mentioned factors of having NO proper competition worked well from Jul-Nov for KDB on Zee and some stable audience thus got built. Also most situations, scenes and plots are direct lifts from KKB old episodes that have worked well with audiences earlier with just new actors enacting them in KDB. Now such viewers who didn't follow KKB closely in first two years may not be aware of this backdrop and may be enjoying such scenes as fresh. 😳 Those who are old KKB viewers may be still emotionally connected to Arora house, Arora family and Kumkumbhagya function hall and may be still wanting to see how Sarla maa handles lives of her new two daughters.
We just need to see how KDB would sustain next year or when Arora house and Pragya's maa and dadi get lesser focus. Also when SP and Colors shows hike up their drama element and strengthen their content, then also impact on KDB can be noticed.
