Nikkhil Advani: I was told to create scandal to promote film

Nikkhil Advani: I was told to create scandal to promote film
IANS |
Updated: Oct 17, 2017, 00:20 IST

IANS
Bollywood filmmaker Nikkhil Advani, who recently produced Farhan Akhtar starrer 'Lucknow Central', says the marketing team asked him to create a scandal involving Farhan to promote the film.

The producer, who was present at a panel discussion along with two young producers at the 19th Jio MAMI With Star, said this when he was asked if marketing creates pressure during film promotion or if marketing overpowers creativity.

Nikkhil said: "I got a call from the marketing person saying Kangana's scandal is going on, tell Farhan to do a scandal. This is an actual conversation!

"Farhan has to have a scandal, otherwise our buzz won't go up. I said 'but what scandal?' and they were like 'do any scandal but we need it'."
He added: "I don't understand it at all. How can I approach Farhan and say 'hey let's do a scandal, otherwise no one will watch our film'."

The panel discussion was also attended by Vikramaditya Motwane and Prerna Arora.

https://m.timesofindia.com/entertainment/hindi/bollywood/news/nikkhil-advani-i-was-told-to-create-scandal-to-promote-film/amp_articleshow/61108923.cms

Farhan has to have a scandal, otherwise our buzz won't go up. I said 'but what scandal?' and they were like 'do any scandal but we need it'."

Originally posted by: MinzPie

Nikkhil said: "I got a call from the marketing person saying Kangana's scandal is going on, tell Farhan to do a scandal. This is an actual conversation!

"Farhan has to have a scandal, otherwise our buzz won't go up. I said 'but what scandal?' and they were like 'do any scandal but we need it'."
He added: "I don't understand it at all. How can I approach Farhan and say 'hey let's do a scandal, otherwise no one will watch our film'."

I have a strong feeling that people who writes Blind and Gossip...r definately on this Forum n twiteer ...to spread more negativity...to get Buzz for there Article...for there career ..it is needed that there Article , Magzine is read by so many people...😆 may be Actors r paying them to work for them...

Considering the kind of films Nikhil makes , he really needs controversy and stuff to make audience come n watch his films .

lol that guy probably wanted the film to be a hit

😆 and then ppl take these blinds and scandals seriously😆

Originally posted by: ilovecrepes

Maybe he should've

Farhan already has enough stuff on his plate right now isn't he? 😆

So Farhan's open letter was a part of marketing startegy and so called SCANDAL and not a genuine support 😲😆