Anushka Sharma was NOT involved in designing, claims manufacturer

Barely ten days since Anushka Sharma joined the fleet of Bollywood superstars who endorse and own their clothing line, the actress has landed in a plagiarism soup. The controversy around Anushka Sharma and the manufacturers of NUSH is getting murkier by the day.

After the reports of Anushka Sharma having copied designs from Chinese wholesale brands started floating, her spokesperson had come out with an official statement, stating, "Several discrepancies have come to light over the last 2 days we are in the process of getting to the bottom of this and we will not stop at taking the most stringent action required to resolve the situation. Once we have complete clarity will share more details."

And the latest information we have received is from the manufacturers themselves, where they have out rightly denied Anushka's involvement in the designing process. "We would also like to take this opportunity to mention and clarify that our business partner Ms. Anushka Sharma was never part of our designing and procuring process"

They have also added that Anushka was only involved in styling and brining her fashion sense to the table and nothing beyond that. Elaborating on this, the manufacturers have said, "She was only involved in advising us on the styles that could go on the floor based on her personal style and sensibility for which she had dedicated a lot of her time and effort. We pride ourselves in partnering with someone known for her credibility, honesty and values she brings to the table as part of her imagery and more. We are committed to bringing the best of designs, at the best prices to the Indian consumers.

Their statement is an outright contradiction to what Anushka Sharma has constantly been saying in all her conferences post making the announcement. In fact, Anushka had revealed that she was so immersed in the designing part of the clothes once, that her mother actually had to remind her to eat.

Now what new turn this Anushka-NUSH plagiarism row will take, we guess, only time will tell!

As reported earlier, Bollywood actress Anushka Sharma had recently launched her clothing line. But, soon after her designs were introduced in the market, they were accused of "plagiarism".

Earlier in the day, her spokesperson had confirmed that they are investigating the matter and will soon come up with a solution.

Looks like the team has finally found a solution to curb their plagiarism issue.

Anushka's business partner Suditi Industries has said the "specific designs" (accused of being copied) will be discarded.

At the launch of her signature apparel line NUSH last week, Anushka had said that she had been involved in choosing the styles, colours and fabrics for over a year.

In the statement issued when NUSH was launched, Anushka had said: "I have personally taken interest in the styles of NUSH, so there's a bit of myself in all the outfits."

But, now after facing backlash from the market, her business partner has changed his statements and is trying to "protect" the actress and has said that she was "never a part of our designing and procuring process".

According to reports, some of the brand's pieces have been lifted from Chinese websites.

Pawan Agarwal, CMD Suditi Industries, explained in a statement on Tuesday: "We have just got to know about the discrepancies in some designs of our brand NUSH and we are taking strict action about the same.

"Our process at Suditi industries was that the entire responsibility of designing and procuring samples was at our end and we have recently realised that some of our procured designs from the Chinese manufacturer were being available elsewhere too."

Agarwal admitted this was not only a "serious design and procurement process lapse from our design and procurement team, but also a breach of trust by the manufacturing company in China with us".

They have realised that a few of the designs that the company bought from the manufacturer were further produced and sold on a Chinese website.

He has said serious actions will be taken against this "breach of faith".

"We would also like to mention that some of the designs highlighted just have commonalities with prevelant fashion trends and are not copies as mentioned," he said.

"So we along with our partner Anushka Sharmaare also ensuring that these specific designs are not put on floor and will discard this out from our range," he added.

He also clarified that their business partner Anushka was "never part of our designing and procuring process".

"She was only involved in advising us on the styles that could go on the floor based on her personal style and sensibility for which she had dedicated a lot of her time and effort," said Agarwal.

When we contacted Anushka Sharma's spokesperson, they remained unavailable for comments.

Well, what do you think about this? Share your views in the comment box below.

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